Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. But if someone starts reading your newsletter every week, or attending hour-long webinars, or takes an educational course you made, that person is much more likely to become your customer in the future. Making your own map.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works. Newsletter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Industry Newsletters. 8 Benefits of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. But how do you do it well?

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

BOP Design

JANUARY 13, 2021

Conversion Rate Optimization (CRO) is the well-known term for making updates to a website that encourage these visitors to complete desired actions (like completing contact forms, signing up for newsletters, or downloading resources). In this blog, we discuss essential website features that will maximize conversion rates on a B2B website.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Newsletter subscriptions. White paper or e-book downloads. For instance, let’s say your original blog post was a tutorial on how to use your new software.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Marketing Insider Group

JANUARY 27, 2020

WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. Content engagement: Are they interacting with content such as emails, blog posts or e-books? But, this is not the case with SQLs. That’s where marketing qualified leads, or MQLs, come into play.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

BOP Design

APRIL 6, 2020

Downloading a case study? Signing up for your company email newsletter? Top of the funnel sales leads are passive leads coming from the website—visitors signing up for an email newsletter, downloading a piece of thought leadership content, etc. Let’s discuss the different levels of the sales and marketing funnel.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Second, let visitors fill out forms to access white papers or eBooks.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

BOP Design

NOVEMBER 14, 2023

The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. Conversions are often a reflection of user experience.

Design 94

Design Trends Marketing Websites B2B 94

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. No hard pitch.

Top of Funnel 104

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 104

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to the website, key web page information (like contact pages, company blogs, etc.),

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Crimson Marketing

MARCH 24, 2015

Here is the list, in priority order: Case studies. White papers. Blog posts. Newsletters. Source: Marketing Tech Blog. Detailed technology guides. Infographics. Competitive vendor worksheets. Customer magazines. Web slideshows . Image: Courtesy of SAP.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. Type of content: Organizational newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Case study.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Email Blasts / Newsletters. When launching a major new product or service, the app notification tactic may aid in gaining interest quickly.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Newsletter . Case Studies. B2B marketers rank case studies the most effective method of marketing with content. White Papers.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100