The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Madison Logic

JUNE 5, 2024

For B2B platforms, you need to continuously capture customer base interest by offering opportunities to further their education and awareness of the success they can have with your company. For cross-sell campaigns, your goal is to get the buying group in the door with deeper education. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

nDash

JUNE 22, 2022

I look forward to writing your blogs, articles, white papers, case studies and emails. The post Wednesday Writer Roundup: experts in home improvement, finance, customer testimonials, and education appeared first on nDash.com. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 316

Marketing Automation Services Marketing Budget Paid Search Agency Service 316

Biznology

JULY 15, 2013

” Here are 7 case studies that prove the ROI of mobile for healthcare marketers. CLEVELAND CLINIC : By structuring a cross-functional team to enable education, collaboration, and smart governance, the Cleveland Clinic deepened engagement with its consumers around the globe – both providers and patients.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides .

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. Takeaway: Blogging is great for educating prospects and for Search Engine Optimization (SEO).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

BOP Design

NOVEMBER 23, 2022

Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content. It’s an Opportunity to Create an Educational Hub. This means they are the ones who are educating the prospect about the products or services they need.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Tiecas

MAY 17, 2024

Is your website a static brochure or a dynamic tool that educates, engages, and drives action? How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Does it resonate with your target audience’s pain points and challenges?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Brand Identity 354

Brand Identity Branding Advertising Agencies Content 354

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 220

Work Management Marketing Management B2B Marketing B2B 220

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

MAY 5, 2020

Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal.

Tools 179

Tools Work Management Marketing Management Paper 179

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Marketing Agencies 2 268

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 268

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education. Better Customers.

Education 56

Education B2B Marketing Work Management Marketing Management 56

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

APRIL 22, 2020

Content syndication CAN generate qualified leads – much of it has to do with the type of content (see below) – but it’s more likely that the majority of leads will need more education and nurture before they’re ready to engage with sales. Quality content = quality leads. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClearVoice

OCTOBER 26, 2022

White papers: A white paper is one of the most in-depth pieces of content you can offer your audience. It’s a great opportunity for you to use your research and create white papers that are specific to your audience segments. You want to be deliberate in the case studies you share with specific customers.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Consideration Stage: This is where you implement strategies to maintain their engagement, educate and keep your solution in the running. Determine Marketing Activities.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies. Sales enablement creates a bridge between marketing and sales.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. Read the full case study here. The team also pushed Sendbird to consider various promotional angles based on customer pain points.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 21, 2021

Organically attract strong leads with engaging and educational content. Sure, it’s easy to say to your team, “ Let’s write engaging content,” but probably harder to actually put pen to paper or finger to keypad. While marketers once thought quantity over quality was important, this is no longer the case.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

SmartBug Media

APRIL 3, 2023

When creating content for these visitors, remember they are looking to educate themselves more than anything and are familiarizing themselves with possible solutions. Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Circle Studio

AUGUST 23, 2018

Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. Some firms have an aversion to the term, so if that is the case then don’t use it. Case studies. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Valasys

JUNE 29, 2021

The solution seekers are offered case studies and white papers from the world’s most extensive Curated Content Platform by the Perpetual Engine containing over 4,00,000 unique assets spanning 2,000 categories. The Perpetual Engine assists the creation of Content Cultivated Audiences by leveraging educational tools.

Marketing Websites 52

Marketing Websites Lead Ranking Lead Scoring Intent-based Leads 52

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies . Sales enablement creates a bridge between marketing and sales.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128