Understanding the Difference Between Earned Media vs. Paid Media And Embracing The PESO Model
Stevens & Tate
SEPTEMBER 11, 2019
When it comes to digital marketing, there are four main types of media. The first, owned media, is relatively obvious. Owned media refers to the media that you own, such as your website, your blog, or your social media pages. Then there’s paid media, which often comes to mind first.
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