LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. A big part of B2B demand generation is educating prospects about your products and why they need them.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here. The highest got over 200,000.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Allocadia

APRIL 8, 2019

And, according to SiriusDecisions, fewer than 20 percent of B2B organizations are comfortable with their ability to quantify return on marketing spend. Better budgeting and planning are critical to improving marketing performance. Top Tips for Managing Your Financial Investment.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn.

Social Media 307

Social Media B2B Thought Leadership Media B2B 307

Contently

OCTOBER 11, 2022

In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset. What about that content budget to create hype videos, thought leadership blogs, branded podcasts, influencer webinars, etc.? Becoming more data-driven with help from technology.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

SendX

MAY 18, 2020

In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 According to one study it’s the fourth highest source of traffic for affiliate marketers. reached $5.37

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Fix your blog. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. Assess social media strategy.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. Even before the pandemic, marketing was evolving quickly in the area of digital engagement. The shifts in marketing spend illustrate this significant change in priorities. More information is available here.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

B2B Digital Marketer

JUNE 6, 2024

4:34 – 8:29) Strategic Marketing Planning, Attribution To ROI, & Unlocking Business Value: Aaron Branson on the importance of strategic marketing planning to drive growth, effectively attributing marketing efforts to ROI, and insights into how strategic market leadership can unlock business value. (8:30

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Circle Studio

MAY 14, 2020

Demonstrating yours through blogs, articles, whitepapers, webinars, events, and a host of other methods can establish you as a thought leader in your field and attract more qualified prospects. Do you have room in your budget to be innovative and try something new?

Marketing Strategy 148

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 148

Allocadia

MARCH 13, 2020

Once complete you can reduce the spend targets in those budgets that are losing funds and increase the spend targets in those that are gaining. Then budget managers can reforecast their spend by creating budget folders and line items within their budget grid. Register for the Webinar.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

Tomorrow People

AUGUST 1, 2012

The holy grail for marketers is still proving that their digital marketing strategy is getting results ; or at least, that’s the holy grail for their CEOs. If you’re spending all day tweeting, but you don’t know why - you’re not alone. Working hard in marketing is not the same as creating sales.

Webinar Metrics 120

Webinar Metrics PPC Spending Planning 120

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. While companies will be tempted to scale back during tough economic times, experts agree that this is not the time to step on the brakes.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

SmartBug Media

OCTOBER 5, 2023

Check out this webinar on goal-setting and reporting for long-term success to help you narrow in on the dashboards you need. This can help you stay on track and identify which marketing channels to invest your time and efforts into. Take a look at this blog article to find out how to create this report in HubSpot.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Zoominfo

OCTOBER 10, 2019

It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so. What is marketing attribution? It’s also easy to credit the webinar they attended right before conversion.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Optinmonster

DECEMBER 28, 2023

This fall MonsterInsights did a webinar with OptinMonster. Increased foot traffic for both of us, with minimal marketing spend. It’s great for finding business partners and managing cross-promotion campaigns. Co-Host a Webinar or Podcast Series 2. This will help you adopt a multichannel marketing approach.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

markempa

AUGUST 2, 2016

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Find content — such as articles, blogs, and white papers — that addresses these issues.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Engagio

JULY 16, 2018

Read this blog to discover three reasons to use personalization as a key part of your target account strategy. And what all marketers loves is that it increases the efficiency of marketing spend by 10 to 30%. It helps marketers focus on doing a few things well versus doing a bunch of broad programs that don’t work.

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72

Allocadia

JUNE 6, 2019

The structure you choose can have far-reaching implications, not just on day-to-day budget management, but also on the way your marketing team thinks about the way it spends money and makes those all-important marketing investment decisions. Choosing a marketing budget structure. Allocadia can help.

Marketing Budget Creation 45

Marketing Budget Creation Marketing Budget Budget Programs Allocation 45

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. Behavioral retargeting utilizes the previous online activity of a prospect who has interacted with your marketing efforts, but has not yet converted, to inform hyper-specific marketing messages that ultimately encourage a conversion.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Companies are trying to maximize their marketing budgets when markets slow down. Search Engine Optimization (SEO).

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sana Commerce

MAY 27, 2024

Paid marketing activities — securing ROI on your marketing spend If you’re running any pay-per-click (PPC) ads or social media campaigns, you’ll want to track their performance closely. Turn data into strategy Watch our 30-minute webinar on demand on harnessing the most out of your data.

Analytics 52

Analytics Paid Content Webinar Metrics B2B 52

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. ABM is the hot topic among B2B marketers right now. The topic is taking over events, webinars, blogs, social media. And it should be at the top of your mind too. What will you do with your pipeline numbers?

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

markempa

JANUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

Marketing Insider Group

FEBRUARY 5, 2024

(WebFX) 80% of marketers plan to augment their ABM budgets. LinkedIn) An ABM strategy can boost marketing revenue by 208%. WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.

Demand Generation 100

Demand Generation Demand Generation Terms and Conditions 100

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. This team approach to moving prospects through the pipeline will not only help accelerate sales, but will continue to improve the relationship between marketing and sales. .

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

SnapApp

AUGUST 22, 2017

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . E-Learning. Source: ytimg.com.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

LeadSquared

DECEMBER 28, 2016

Why LeadSquared is the Right Marketing Automation Platform for a Small Business? Apart from the financial aspect, owners need to think about staying on top of their game to sustain in the market. Spending money in the right areas is key to its success. Capture leads from website and blog comments using WordPress Plugins.

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

accelerate agency

FEBRUARY 14, 2023

Image Source It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Image Source It’s important to note the varying degree of factors that contribute to marketing spend. For instance, B2C companies often spend more than B2Bs. Startups often spend a greater percentage than established companies to climb the initial rungs of the ladder at a faster pace. as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Marketing 261

MAY 3, 2017

Should we incorporate webinars? Should I spend money on AdWords or SEO? No one is coming to our website or blog. How often should we be producing a new blog? What is your quarterly marketing spend? We look forward to hearing your marketing questions and learning more about your business. Get Started.

Planning 69

Planning Work Management Budget Programs Marketing Management 69

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120