Marketing Insider Group

MAY 26, 2020

For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. They’re pushing out e-books, webinars, email drips and information to drive metrics vs. creating experiences.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Heinz Marketing

MAY 2, 2020

10 Things to Do When Marketing Spend is On Hold. Drift Webinar – How to Leverage Physical & Digital Gifting in a WFH World. Great webinar on navigating physical and digital gifting during these work from home times. Know Your Customer’s COVID-19 Backstory. Great insight, Mark Hunter. Thanks, Howard J.

B2B Thought Leadership 84

B2B Thought Leadership CMO B2B Thought Leadership 84

InsightSquared

SEPTEMBER 11, 2019

Following just a last-touch attribution model could lead you to falsely favor just one advertising platform and this model won’t accurately inform you where you should be placing your marketing spend. B2B Marketing. Marketers must keep pushing new campaigns across multiple channels (AdWords, events, webinars, emails, etc.)

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Martech

AUGUST 8, 2022

Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . Differentiating their brand from competitors was next on the list of biggest marketing challenges with 17%.

Enterprise Management 84

Enterprise Management Work Management Differentiation Customer Surveys 84

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. Do content marketing.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

markempa

JANUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Marketing Spend Shifting to Below-the-line. Link: Marketing Spend Shifting to Below-the-line.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. A big part of B2B demand generation is educating prospects about your products and why they need them.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

The Point

APRIL 23, 2020

There’s plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Assess social media strategy. Update your resource center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

ClickZ

MARCH 30, 2023

Measurement, ROI, and budget management In times when the reins get tightened, zeroing in on measurement allows organizations to understand what is working and where to adjust. Check out the on-demand webinar here to learn how to take command of your customer data and make the smartest investments in modern data management.

Enterprise Management 83

Enterprise Management Planning Work Management Marketing Automation Services 83

sagefrog

NOVEMBER 14, 2023

Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Allocadia

MARCH 13, 2020

Once complete you can reduce the spend targets in those budgets that are losing funds and increase the spend targets in those that are gaining. Then budget managers can reforecast their spend by creating budget folders and line items within their budget grid. Register for the Webinar.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

InsightSquared

SEPTEMBER 11, 2019

Following just a last-touch attribution model could lead you to falsely favor just one advertising platform and this model won’t accurately inform you where you should be placing your marketing spend. B2B Marketing. Marketers must keep pushing new campaigns across multiple channels (AdWords, events, webinars, emails, etc.)

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

The Point

FEBRUARY 28, 2023

Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media). Depending on your audience, product category, and level of brand awareness, maybe what you really need is a search campaign. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. While companies will be tempted to scale back during tough economic times, experts agree that this is not the time to step on the brakes.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Binary Demand

MARCH 26, 2024

Explore the significance: Marketers leverage intent-based targeting, from keyword selection in search ads to programmatic adjustments based on user content consumption, to efficiently reach users with high purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. Hosting webinars, posting about industry trends, sharing useful tips. In fact, it’s probably one of the reasons why you’re here.

Social Media 306

Social Media B2B Thought Leadership Media B2B 306

Martech

MAY 21, 2024

The use of AI in automating marketing communications allows for the creation of tailored messages that resonate more deeply with consumers, leading to higher conversion rates and a stronger return on investment. The post The autonomous marketing revolution: Navigating the new frontier of brand engagement appeared first on MarTech.

Marketing AI 89

Marketing AI Brand Identity Branding Paid Search Agency 89

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The survey produced 400 responses from marketing decision makers and influencers located in North America, Europe and the UK. Image Source: Gartner, Inc.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Televerde

SEPTEMBER 10, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar, September 17, 2020. SEO optimization, blogging and content marketing, email campaigns, video, social media—they all played a prominent role in marketing strategy. B2B marketers are expected to spend $8.14

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

SmartBug Media

APRIL 23, 2024

Leveraging Modern Tech Stacks Leveraging a modern tech stack—which encompasses marketing automation software and analytics platforms—streamlines processes, minimizes inefficient manual steps, and maximizes efficiency. Combined, these investments help to optimize resources and lead to better allocation of marketing spend.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

Allocadia

SEPTEMBER 30, 2020

As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization. You can hear more about Marlene’s story on The Marketing Operations Efficiency Formula webinar. Read more!

Marketing Management 52

Marketing Management Marketing Budget Paid Search Agency Webinar Metrics 52

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Solution: Refine your buyer personas and tailor your marketing content to their specific needs and pain points. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Inbox Insight

DECEMBER 15, 2023

Marketing qualified leads (MQLs) An MQL is a lead that has shown a higher-than-average interest in your products or services, and is more likely to become a customer than other leads. By comparing CLTV with CPA, you can determine whether your marketing spend is justified and optimize your budget allocation accordingly.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Optinmonster

DECEMBER 28, 2023

This fall MonsterInsights did a webinar with OptinMonster. Increased foot traffic for both of us, with minimal marketing spend. It’s great for finding business partners and managing cross-promotion campaigns. Co-Host a Webinar or Podcast Series 2. The result? Plus, it offers a free 3-month trial.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Contently

OCTOBER 11, 2022

In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset. What about that content budget to create hype videos, thought leadership blogs, branded podcasts, influencer webinars, etc.? Sounds like brands just need to set up more Match profiles, right?

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

B2B Digital Marketer

JUNE 6, 2024

4:34 – 8:29) Strategic Marketing Planning, Attribution To ROI, & Unlocking Business Value: Aaron Branson on the importance of strategic marketing planning to drive growth, effectively attributing marketing efforts to ROI, and insights into how strategic market leadership can unlock business value. (8:30

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Tomorrow People

AUGUST 1, 2012

If you’re spending a bomb on PPC, but you’re not sure where your clicks are coming from - or, indeed, if there’s any benefit from clicks if they’re not turning into sales - then we understand. Working hard in marketing is not the same as creating sales. Best of all, you don’t even have to leave your chair!

Webinar Metrics 120

Webinar Metrics PPC Spending Planning 120

Allocadia

JUNE 6, 2019

The structure you choose can have far-reaching implications, not just on day-to-day budget management, but also on the way your marketing team thinks about the way it spends money and makes those all-important marketing investment decisions. Choosing a marketing budget structure.

Marketing Budget Creation 45

Marketing Budget Creation Marketing Budget Budget Programs Organization 45

Circle Studio

MAY 14, 2020

Demonstrating yours through blogs, articles, whitepapers, webinars, events, and a host of other methods can establish you as a thought leader in your field and attract more qualified prospects. Do you have room in your budget to be innovative and try something new? Are your tried-and-true tactics no longer helping you to stand out?

Marketing Strategy 148

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 148

ViewPoint

NOVEMBER 27, 2017

By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Give each new rep two appointments a week for 4-5 weeks.

Forecasting 149

Forecasting Sales Qualified Leads Telemarketing Marketing Management 149

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Engagio

JULY 16, 2018

And what all marketers loves is that it increases the efficiency of marketing spend by 10 to 30%. It helps marketers focus on doing a few things well versus doing a bunch of broad programs that don’t work. Register for this webinar and get access to all of our upcoming webinars in the Future of ABM Space Flight Program !

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72

SendX

MAY 18, 2020

In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 If you’re working in the knowledge industries, you might offer access to white papers, exclusive webinars, or free software. reached $5.37

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Conversica

MARCH 13, 2020

You spend more time and money on webinars, content syndication and PPC advertisements. For Marketing leaders, a shift to digital-first means re-allocating Marketing spend into digital programs and campaigns. You run a report to see if you can resurrect your recycled or DQed MQLs.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93