The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.
markempa
AUGUST 24, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. He explained that his company had invested "big dollars" to install a new marketing automation software system. Overall, I agree with the idea of software and systems for better ROI measurement and accountability.
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MLT Creative
DECEMBER 10, 2010
BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Liz McClellan, Senior Director of Marketing, Sage Software, Inc. This core group meets monthly.
KoMarketing Associates
APRIL 11, 2013
For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. BtoB Research Defining the Modern Marketer. Constellation Research offers a premium report, “ Scaling Up with Marketing Automation Software ” as well.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. ” Marketers: Learn, Get Involved & Blog.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. ” Marketers: Learn, Get Involved & Blog.
Buzz Marketing for Technology
DECEMBER 22, 2010
Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.
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