Webbiquity

MARCH 6, 2013

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. One mom even took it a step further, using parenting blog to chronicle the full story.

PR 100

PR Social Media Media Public Relations 100

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. He blogs about once a week, so he’s not especially prolific. First of all, why?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.

PR 100

PR Social Media Media Blogger 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. But to get the platform back on a growth path, Twitter needs to keep key user segments energized. So, there’s hope.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. SM/PR/Marketing/SEO/Brand ninja. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

MAY 17, 2011

Your Twitter followers really want you to sell to them. Check out more of these erroneous notions (and countervailing truths) in 7 Twitter Myths Busted , my guest post on Arik Hanson’s Communications Conversations blog. You should only tweet your own content. Of course not!

Twitter 100

Twitter PR Blogger Press 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. You can use these on sites like Instagram and Twitter to access pools of potential influencers. Some even provided blog giveaways.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs. For more updates, follow him on Twitter @Mathew_Jade.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Numerous bloggers have written about how to pitch blogs, such as B.L.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

OCTOBER 22, 2020

Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Start a blog. Most business owners use blog posts to offer advice that can help to attract new visitors. Build a winning LinkedIn Profile.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. In some way or another, we have been doing this since 2003.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Jennifer Aaker. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. PR Monitoring and Management Tools: Which is Best?

PR 100

PR Stats Social Media Twitter 100

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Until The Blog Tree. And I think the attention is well deserved. It blooms naturally.”.

Eloqua 120

Eloqua Blogger PR Forrester 120

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

MAY 2, 2017

They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Back then we called it blogger outreach and blogger engagement.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. In 2015 Mark was the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0