Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Better data collection and insights : Automation tools collect data at every touchpoint. Guest post by Eduard Klein.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media.

Spending 329

Spending Brand Identity Branding Top of Funnel 329

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. They should invest in creative tools and networking strategies for their customer service teams. Stay on the offensive and show your buyers why you’re the best option.

Organization 308

Organization B2B B2B Sales Training 308

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Webbiquity

JULY 21, 2020

Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Also fortunately, there are an expanding number of tools available that enable you to take advantage of the capabilities of AI without deep knowledge of the underlying technology. The best subject line to use?

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. to certain attributes or behaviors that indicate a prospect is highly unlikely to buy. So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Webbiquity

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. You just need to upload your files and the tool will automatically create subtitles for your videos. Use email marketing to maximize sales. Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. What’s the Scoop on ROI for Email Marketing?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Put critical marketing tools and processes in place before jumping into automated marketing. We’ve got the answers here.

Marketing Automation Services 247

Marketing Automation Services Budget Programs Automation Work Management 247

Kaon

DECEMBER 26, 2017

In that vein, let’s look at the most popular posts on this blog from the past year. #5: 5: Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines. 4: How Kaon Interactive Became the Leader in Enterprise Sales and Marketing Apps. Coming soon to a coffee shop near you!

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When this happens, you can use free image upscaler tools available online.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Webbiquity

MARCH 30, 2024

No one enjoys listening to a long marketing or sales pitch, but everyone enjoys an engaging conversation. It’s one of the most powerful tools at your disposal. Affiliate sales support independent publishing. These are just a few of the best ways to spread the word about your new business, and all worth considering.

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio.

Marketing Websites 244

Marketing Websites Effectiveness Tips Paid Search Agency 244

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Only B2B

MAY 15, 2024

Are you seeking to flood your B2B marketing and sales pipeline with plenty of leads? Of course, without filling the pipeline, pursuing potential sales becomes nearly impossible. Yet, the common pitfall is that companies often prioritize the end result – sales – without focusing on what happens after generating leads.

Top of Funnel 71

Top of Funnel Optimization Sales Qualified Leads Ideal Customer Profiles 71

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business. That’s where a strategic messaging framework comes in.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Contently

MAY 11, 2024

A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. Let’s take the Minneapolis-based pizza parlor.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Conversica

DECEMBER 18, 2019

The first things Marketing and Sales teams need to figure out ahead of Q4 are their goals and objectives. We’d all love to close a million-dollar deal in December, but if you have a long and complicated sales cycle, this probably isn’t possible unless you have an appropriate prospect already in the queue.

Cross-Selling 85

Cross-Selling Sales Qualified Leads Sales Cycle Account Based Marketing 85

Velocity Partners

MARCH 28, 2024

Which leads us (excuse the pun) to what ABM should do, which is apply modern tools and processes to an old strategy: find your friends and nurture those relationships. The missing ABM element In its early days, we thought about ABM in terms of targeting: using big data and automation tools to home in on top prospects.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. How ABM Makes Sales Conversations More Relevant, Persuasive and Impactful. Content Avalanche!

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Martech

MAY 24, 2024

As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle. When done well, the goal is for the brand to be top of mind when the prospect enters the buying cycle. Dig deeper: What is B2C marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Tactics 98

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. But before we dive in, it’s important to understand exactly what we mean when we say “sales tech stack.”

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform? Endless meetings.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

ClearVoice

DECEMBER 18, 2023

Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs. Share examples pertaining to situations and problems your prospects already know. Map out where they are in your funnel and decide the best content to push them to the next step.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Convince & Convert

FEBRUARY 21, 2024

Never has a new tool been adopted into the workplace so quickly from the bottom up. These are powerful tools that can help your organization. This list of considerations applies to all AI tools. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Adapt for your use as needed.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71