Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Marketing AI 134

Marketing AI Paid Search Agency Generation Enterprise Management 134

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction.

Lead Ranking 343

Lead Ranking Lead Scoring Marketing Analytics Tools Content 343

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. That’s where marketing work management solutions step in.

Work Management 121

Work Management Marketing Management Resource Management Allocation 121

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. Never has a new tool been adopted into the workplace so quickly from the bottom up. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SocialPilot

APRIL 26, 2024

“The key to success is not in spending time, but in investing it.” Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Each one has its own peak time and preferences.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92

Marketing Insider Group

MARCH 11, 2024

It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? How do you write high-performing headlines, anyway? These questions are worth considering if you want more clicks and meaningful engagements from your website content. You increase the virality of your content. You get SEO value.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Top Rank Marketing

DECEMBER 20, 2023

How is your business using Pinterest? It’s time to give Pinterest a second look. These are just a few statistics to get you to start considering this channel for your social media content calendar. When you pin, it’s a best practice to include a link back to the source. Surprised I’m asking? Why Pinterest?

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

JULY 31, 2023

And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either. In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. We’re here to help. We’re here to help. But what are they?

Verticals 198

Verticals Work Management Marketing Management High Quality Lead 198

Webbiquity

MARCH 31, 2022

How can you prove the quality of your product? How can you prove the quality of your product? Do you provide a warranty, or other way to make your brand the “safe” choice? Don’t beat around the bush or try to be too clever; just be clear about what makes you stand out from the competition and what makes you worth choosing.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Quick Takeaways.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

ClearVoice

OCTOBER 30, 2023

According to the Content Marketing Institute , Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less. But how do you ensure to maximize the impact of your content marketing team? At the time, Dahlin was operating solo in an under-resourced department.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Zoominfo

JULY 2, 2020

Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will make any marketing professional cringe.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 100

Hubspot Buyer Personas Keywords Traffic 100

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself?

Enterprise Management 92

Enterprise Management CMS Development Marketing Automation Services Marketing Management 92

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. A killer social media CTA can help you achieve all of these goals and maximize return. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

BenchmarkONE

JANUARY 4, 2023

A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. million small businesses in active operations. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Ranking Lead Scoring Blogger 69

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Heinz Marketing

DECEMBER 14, 2021

Do you know what tech your team uses for daily marketing activities and campaigns? You could be missing crucial tools or underutilizing current ones and never notice. This is not an easy feat, as tool implementation and processes can take weeks or months to be streamlined across your organization. Strategize First.

Paid Content 119

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 119

BenchmarkONE

FEBRUARY 3, 2021

Staying organized isn’t as easy as you’d think. There’s always a call to hop onto or an email that pops up, causing you to drop what you’re doing and move on to the next thing. Ensuring you’re using them to their fullest potential requires some assistance, so we wrangled up all our best blog posts on CRMs for you to check out. .

Top of Funnel 96

Top of Funnel Work Management Marketing & Strategy Marketing Strategy 96

SalesIntel

DECEMBER 6, 2023

However, today, how quickly you get to your numbers is more important. To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. How can you craft headlines that resonate with your audience and drive engagement? It’s the difference between content that gets noticed and content that gets overlooked.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Adobe Experience Cloud Blog

JULY 9, 2020

Time and attention, as ever, are at a premium. Quick, clear, and compelling data visualization allows you to present large amounts of complex information as a powerful story for any audience. . Why does data visualization work so well and what are the best ways to visualize data and build your business?

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. The businesses must sustain a concrete brand value over all the sales channels.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Hubspot

APRIL 25, 2023

Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Like any new tech, you need to dive in and research. Example: What are [job title's] top three priorities?”

Tools 69

Tools Lead Ranking Template Outreach 69