Webbiquity

APRIL 21, 2020

Dodge reports that it is still very early on in the COVID-19 crisis; however, it is heartening that projects continued to move into the early planning stages at a reasonable pace despite the near stoppage in economic activity over the last few weeks. But a new breed of technology companies is setting out to change that. The Company.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Belkins

JANUARY 17, 2021

Although lead generation and prospecting are united by a common goal, they aren’t synonymous. Here’s the main difference between prospecting and lead generation. Lead generation embraces a variety of steps, aiming to cultivate long-term relationships with your potential clients.

Lead Generation 130

Lead Generation Top of Funnel Work Management Marketing Management 130

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. billion in 2021 to US$410.2 from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Scoop.it

JULY 13, 2023

If you are planning to incorporate thought leadership with content curation, then you’re not late. Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. Demand generation marketers, in particular, have a patchwork of myths to work through.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Televerde

JANUARY 30, 2018

Congratulations on making it to the last installment of our blog series about achieving success as a modern marketer! This isn’t telemarketing, because there’s no cold calling involved: Inside sales teams get their leads from demand generation campaigns, when they’re scored, qualified, and ready to close.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. Common reasons for low event attendance To increase event attendance, you must first understand the common reasons for low turnout. But now the big day is fast approaching and registrations are lagging.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Moz

FEBRUARY 9, 2021

The only problem is, you’re not always sure what to assign them. That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. Or how about this scenario?

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

PureB2B

FEBRUARY 15, 2017

If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers. But just like any marketing plan, you need to launch a targeted lead nurturing campaign for it to work to your advantage.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. It’s the initial step and often the most critical in demand generation.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Litmus

NOVEMBER 11, 2021

Flexible vs. rigid planning. Responding to change over following a plan. A set of more specific principles complement the Agile marketing values to make up the complete manifesto: Our highest priority is to satisfy the customer through early and continuous delivery of marketing that solves problems. What is Agile marketing?

Planning 75

Planning Work Management Marketing Management Paid Search Agency 75

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. Let’s take a closer look at B2B marketing podcasts, learn why you should add one to your marketing plan, and survey the top ten best B2B marketing podcasts for 2022. Did you know that while podcasting seems new, it’s been around for nearly 40 years? Image Source.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. That’s not a “wave the magic wand&# scenario. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

DealSignal

MAY 3, 2018

It’s impacting how marketing and sales activities are planned and executed. But what are some of the most common mistakes being made when collecting and assessing all this data? What are the common pain points of B2B marketers when it comes to demand gen today? This is an issue I recently blogged about too.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

ClearVoice

MARCH 5, 2019

Develop an approach driven by clear communication and transparency. To set expectations, document the scope of work, timelines and deadlines, payment terms, your hours of availability, and your role as freelancer. This ensures both sides understand the working relationship. Then put things in writing, in the scope of work or another template.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. Every B2B company is investing in content marketing right now. Keyword difficulty (and CPC) has skyrocketed in most verticals.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Launch Marketing

MARCH 27, 2024

Current customers generally have well-formed thoughts of what they do or do not like about various aspects of your organization and where they would like to see you go next. It is important to avoid bias and ensure objectivity. Boost your lead generation with an impactful digital marketing strategy.

Acquisitions 118

Acquisitions Brand Identity Branding Marketing & Strategy 118

Hubspot

MAY 16, 2016

As a part of our process of determining how we will work with clients, we typically conduct an assessment of their overall demand generation strategy and execution. In the process of reviewing their efforts, we identified some common themes that are contributing to declining results, despite continued investment.

Inbound Marketing 47

Inbound Marketing Work Management Marketing Management Planning 47

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MAY 13, 2013

Make no mistake, automation can do wonders for your bottom line -- if you avoid the purchasing pitfalls. Below are six common mistakes I see over and over again, failures I''ve experienced myself, and how you can avoid them so that you''re successful with marketing automation. They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

seo.co

DECEMBER 16, 2021

Have you ever considered outsourcing your blogging by hiring a blog writing service ? Depending on what blogging strategy you’re currently using, this could sound like a godsend. Why Blogging Services Are So Important. You could also hire independent contractors to outsource your blogging. Independent contractors.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Budget Work Management 97

Hinge Marketing

APRIL 9, 2015

They want to know how to solve their problems today – and the firms that help them accomplish this build credibility while positioning themselves to provide services in the future. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. That should come as no surprise.

Marketing Automation Services 48

Marketing Automation Services Service Planning Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2021

It opens up whole new ways of doing business and solving problems. To see the potential of a single source of truth on a macro scale, just drill down into how operating from a common dataset helps integrate two business units inside a single company. A Single Source of Truth for Marketing and Sales. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

ClearVoice

JULY 17, 2023

The convergence of finance and technology demands effective communication strategies. Blogs, articles, videos, and infographics can help: Explain complicated concepts Highlight industry trends Share important insights But with great reward comes risk. Content marketing can play a vital role in the financial technology space.

Content Marketing 52

Content Marketing Marketing Management Planning Top of Funnel 52

The Marketing Blender

OCTOBER 7, 2021

Who We Are. Contact Us. Creating Success with Your B2B Branding Strategy. A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Nail this value down and capture it in your B2B Mission and Vision. If not, why? How can you make it shorter?

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Online Marketing Institute

JANUARY 4, 2011

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. Her strategy for guest blogging is superb, and it’s why she’s been featured on so many high-profile blogs.

Blogger 40

Blogger Adsense Twitter Buzz 40

accelerate agency

MARCH 29, 2023

Types of SaaS Companies 5 Reasons to start up an SaaS company ow to start a SaaS company: 11 steps A quick guide on how to find SaaS business ideas 35 Examples of SaaS products and ideas SaaS ideas to get your creative juices flowing What is SaaS? Think software for dental care professionals, rather than more general healthcare-focused apps.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Inbox Insight

DECEMBER 21, 2021

Over the last 12 months we’ve seen a surge in demand for custom competitor and market intelligence. Reading time: 5 minutes. Videos, webinars, whitepapers, blogs? Are you leveraging market research to benchmark your B2B content marketing efforts against your competitors? Importance of analyzing competitor content.

Advertising Benchmark 98

Advertising Benchmark Work Management Ideal Customer Profiles Marketing Management 98

Sprout Social

AUGUST 24, 2023

In this blog, we will cover everything you need to know about customer service reports, including what they are, how to create them and how to use them to drive improvements to your overall customer care. By tracking these metrics, companies can identify pressing service-related issues and act on them to improve their customer experience.

Work Management 79

Work Management Marketing Management Service Allocation 79

Sage Marketing

JANUARY 3, 2024

The one common theme is that these are all promising UK tech companies who are definitely on to something and we’ll be watching them closely come January 1st. Beyond Work believes that there are fundamental problems with most if not all business software applications. It was hard work but we had a lot of fun in the process.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

The one common theme is that these are all promising UK tech companies who are definitely on to something and we’ll be watching them closely come January 1st. Beyond Work believes that there are fundamental problems with most if not all business software applications. It was hard work but we had a lot of fun in the process.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52