Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media 100

Social Media Media Digg PR 100

Vidyard

MAY 8, 2018

Journalists are inundated with a constant flood of pitches and press releases—and, as the Hustle’s Kendall Baker writes in his open letter to PR professionals , “they all suck.” What’s a savvy PR person to do? I made this video and pushed it all across my Twitter and LinkedIn. Well, not all of them,” he concedes. Some are fine.

Video Marketing 65

Video Marketing Media Conference PR 65

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. What local media might be worth advertising in? Join the conversation with us on LinkedIn and Twitter.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Don’t panic. Awareness metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs. Post reach. Reputation management.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Marketing Craftmanship

MARCH 28, 2011

Yesterday on CNN’s Reliable Sources , host Howard Kurtz found former ABC newsman Ted Koppel warning of the demise of the Fourth Estate, claiming that most media sources “are desperate to turn a buck,” and are “busy chasing popcorn rather than steak & potato news.” Murrow and Daniel Schorr Weigh In. Names withheld to avoid retribution.).

Television marketing 100

Television marketing Blast Campaigns PR Twitter 100

Outgrow

FEBRUARY 25, 2021

Source: Twitter. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. You will increase your brand authenticity and visibility, along with maintaining a better social media presence. Do social media blasts and create hype around these episodes. The best part?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Biznology

DECEMBER 7, 2016

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. Steer clear of social scheduling tools and post discussions manually.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Ambal's Amusings

DECEMBER 17, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Blog Marketing Interactions Twitter Ardath421. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. What can they teach us?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Biznology

MARCH 18, 2014

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

MLT Creative

OCTOBER 27, 2010

Provide a reason to proactively reach out to past prospects, subscribers, social media connections, and friends and allies. Here are 10 online marketing tactics to generate webinar registrations: Paid email blasts through trade publications. Multiple email blast to house list. Daily Twitter mentions from all staff.

Webinar Metrics 40

Webinar Metrics Tactics B2B Thought Leadership B2B 40

Hubspot

SEPTEMBER 21, 2012

Social media was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. At first, many businesses hardly knew what to do on social media -- just that they needed to be using it. It comes as no surprise that most marketers now understand the business value of social media. Your social media followers.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Adobe Experience Cloud Blog

MAY 1, 2012

These customers are also more likely to be vocal in social media, so it’s vital that businesses reply, listen, and react quickly. Shankman adds, “Go out of your way, and take that extra step to make someone who’s a hater, a lover and they will do your PR for you.”. Email is not dead. Well played Brogan, well played.

Internet Marketing 48

Internet Marketing B2B Thought Leadership Thought Leadership Blast Campaigns 48

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. What type of content should b2b marketers be trying to promote on Twitter?

Twitter 20

Twitter Web 2.0 RSS B2B 20

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR also gets the word out about your company’s new or current products, services, events and people. . .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Hubspot

MARCH 12, 2018

Just like spammers destroyed Myspace, Twitter blocked automated following, and caller ID crushed the effectiveness of cold calling, cold email spamming from salespeople isn't going to work forever either -- even if the messages are personalized by algorithms and predicted to perform. Do you have a PR or content person on your team?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

JANUARY 21, 2014

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. It''s not a quick fix, a banner ad, an email blast, or a call center phone-a-thon. Simply put, inbound marketing is one type of demand generation activity.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Demand FAQ 28

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. I’m joined by my trusty sidekick and social media marketing impresario, Eric Boggs. Listen Now. Let’s get to work.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Walker Sands

DECEMBER 6, 2022

The MarCom Awards recognize creative marketing campaigns that produce excellent results, and we’re honored to receive three awards this year in the integrated marketing, research/study and Twitter engagement categories. The campaign also yielded a 95% positive brand sentiment on social media and a leap in share of voice from 0.4%

Research 96

Research Social Marketing Phishing Planning 96

Hubspot

SEPTEMBER 30, 2015

You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails. In short: blogging , social media , and search engines. Blogging also helps you get discovered via social media. But that's expensive and, you know, illegal. Here's how it works.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

FunnelEnvy

APRIL 1, 2024

Top B2B Demand Gen Strategies for SaaS Companies in 2024 Demand generation works best when campaigns combine marketing tactics, such as content marketing, SEO, social media, paid advertising, and email marketing. Personalization and Segmentation: Blasting generic marketing messages to a broad audience is no longer effective.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Webbiquity

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 100

Conference Social Media Search Marketing Social Marketing 100

Sprout Social

AUGUST 27, 2020

Over the last several years, call-out culture has become a pervasive part of social media. Why is this still going like im legit wondering like if yall want to write a fan fic go ahead but dont blast it on Twitter. Social media managers may be able to address some comments on their own.

Brand Identity 129

Brand Identity Branding Paid Search Agency Transparency 129

Only B2B

FEBRUARY 28, 2020

Sure, you execute all activities like religiously posting on social media handles, sending out an email campaign or a Whatsapp blast. It’s how you provide your content to your audience members for their consumption through various channels and media formats. Twitter users send 456,000 tweets per minute.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. The initial blast is akin to speed-dating. Social media is much bigger than Facebook. Social Networks (including FB, Twitter, etc.). Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration.

Class 80

Class Long Tail Marketing Blogger Media 80

Webbiquity

JULY 21, 2015

90% of C-suite executive say they never respond to cold calls or email blasts. Keep social media in perspective. Integrating social media with email can increase reach and impact, but prioritize email strategy. About half plan to grow their social media budgets while 40% will allocate for for mobile. Biznology ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Biznology

OCTOBER 4, 2016

I have committed to using everything I have learned in PR and marketing to do what both you and I probably never spend nearly enough time doing: sales and marketing for ourselves. Contactually demands that I break down the ScaleMails into six blasts of fifty. Unfortunately, I can’t just send all 300 at once.

Allocation 179

Allocation Work Management Marketing Management Blast Campaigns 179

Convince & Convert

JUNE 30, 2010

For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. It’s time to start thinking about social media the same way. Because relevancy = respect.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MAY 31, 2012

This is Episode 18 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Ike, and our Social Media Stat of the Week ( this week : 16% of CEOs are active in social media). They asked B2B companies, “What was your best social media format? Listen Now.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Valasys

SEPTEMBER 27, 2018

B2B PR Sense Blog ). Before making a purchase, 84% of B2B prospects consume more than 2 content assets (Eccolo Media, 2015). Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). Social Media Marketing. Social Media Today ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Adobe Experience Cloud Blog

JULY 22, 2013

We can share news updates on LinkedIn, Facebook, or Twitter. I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. It definitely seems like the value of press releases in today’s social media driven world is debated. Press Releases and Social Media.

Press 48

Press Thought Leadership PR Blast Campaigns 48

Single Grain

NOVEMBER 16, 2023

Engaging on Social Media: SaaS enterprises can utilize content marketing across social media platforms to interact with their audience, disseminate updates, and actively participate in industry conversations. Social media serves as a valuable conduit for content distribution and driving traffic to the company’s website.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98