Sprout Social

FEBRUARY 17, 2022

Increasing attendance rate for promoted events. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? 6 sample email blast templates (and why they worked). Preview text.

Template 125

Template Email Marketing Blast Campaigns Planning 125

SendX

MAY 14, 2020

Studies have shown that personalized emails have great conversion rates. Email segmentation and personalization have replaced the batch and blast technique that used to work a few years ago. Targeted emails have higher open up to 20 to 40% and click-through rates. These days mass emails don’t work anymore.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

Only B2B

JUNE 18, 2021

To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. Average Email Open Rate Is 21.33%. For all industries this is an average open rate, but specifically talking about Marketing and Lead Generation industry it is only 17.38%.

Statistics 127

Statistics Email Marketing Planning Stats 127

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. Look at your open rate at the destination level. Open rates were never super accurate to begin with, if we’re being honest. Errant clicks.

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4%

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Martech

NOVEMBER 20, 2023

Track customer interactions like email clicks and website visits to map out their interests and engagement peaks. Enhanced click-through rates are the lifeblood of email marketing. Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Driving actions.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Spiralytics

MAY 23, 2024

Balance Text and Images Wisely Although visuals enhance email open rates by almost 10% , an email composed of only images is usually an instant red flag for spam. Having a good IP and domain reputation is important, as major inbox providers like Gmail use reputation as a heavy signal in determining spam folder placement.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . Is it click-throughs? Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update.

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

SendX

JANUARY 5, 2020

By not doing so, you’ll risk having unopened emails and low success rates– not good for any company spending any amount of money on email campaigns. Result tracking Once you send out your first email blast, how have your customers responded to it? How do you manage an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. The reader should be able to click on it and be redirected to the offer. If that is the case, then you need to include the essentials within your email sales copy.

Copywriting 151

Copywriting Tips Template Content 151

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Rather than batch blasting your email campaigns , curate smaller mailing lists and tailor your messaging to each one. . It can be easy to think an email campaign is working because you’re getting a high open-rate.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Hubspot

MAY 26, 2021

In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. Notifying your subscribers in an email blast is an effective way to spread the news. You should be able to track key email metrics , such as: Open rate.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Atomic Reach

FEBRUARY 12, 2019

Successful content is defined by the outcome -- stuff that people want to share, comment and click on. All the channels (SEO, ads, social media) have machine learning algorithms that surface content that people click on at a higher than expected rate. People are clicking and sharing it. Find your unicorns.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

ViewPoint

JULY 26, 2018

Email blast. She will do a blast about the podcast. Her open rate on these programs is higher than other emails that are straight product pitches. She can expect a 15% open rate and another 5% to 8% to listen to the program; this could be 335 or more listeners.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Hubspot

JULY 6, 2021

When Mckendall launched the outreach campaign, Real Estate Bees' email open rate was 25-27%, and the response rate was about 1%. "I Based on this campaign, Real Estate Bees' email open rate has improved to 42%, and the response rate increased by 3%. Share each other's audiences to support one another.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Vision6

JANUARY 9, 2022

In fact, abandoned cart emails can generate conversion rates as high as 41%. Sending out email blasts might have worked from time to time, but it’s becoming harder to stand out in inboxes (let alone track accurate open rates ). Instead, focus on things like their last click-through or engagement action.

Practices 91

Practices Best Practices Deliverability Click Rate 91

DealSignal

APRIL 17, 2024

We’ll delve into the profound impact of AI technology on the marketing and sales landscape, exploring what businesses can harness with AI conversion rate optimization tools. Table of Contents [Open] [Close] AI Conversion Rate Optimization: How AI Tools Boost CRO?

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Adobe Experience Cloud Blog

JULY 12, 2019

And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. You could blast an email to everyone and their family pet. You could also throw money out the window and have a similar close rate. Automation is how you scale.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less. Past email clicks or opens. As a marketer, you’ve heard the phrase “email blast.” Demographics.

Rules 134

Rules Email Marketing Tips Planning 134

SmartBug Media

JANUARY 5, 2022

His most effective personalization tactic to increase open rates and clicks. While they tend to be simple email blasts, Mike emphasizes the importance of rooting each email marketing effort in a strategy that incorporates personalization, buyer’s journey, and structure. The one dashboard he would view every morning.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

Mailmunch

JULY 9, 2021

But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? . A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate. That’s an unnecessary hassle that can reduce both open and click-through rates.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Lattice

OCTOBER 9, 2015

We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. Emails with videos have higher open rates, click through rates and clicked to open rates than emails without videos.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Zoominfo

MARCH 6, 2017

Create Targeted Lists No matter how many articles are written about the effectiveness of highly segmented campaigns, companies are still sending batch and blast email campaigns to every person in their contact list. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ).

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Litmus

OCTOBER 14, 2021

Companies tend to put too much emphasis on opens and click rates. A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. What are your unsubscribe rates?

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. Personalization in email marketing will guarantee an increase in click throughs and opens. For example, if you want to send a follow up email marketing blast, to all of the attendees from your latest Webinar that you hosted on Zoom.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Optinmonster

DECEMBER 22, 2022

Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Scoop.it

JANUARY 28, 2021

To get a clear picture of whether your email campaigns are working or not, you must monitor the metrics like open rate, click-through rate, bounce rate, etc. You must tailor the email communications based on these criteria rather than batch and blast email messages. Analytics tools. Their competitors.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Zoominfo

JANUARY 31, 2018

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Blue Flame Thinking

MAY 20, 2021

We used MailChimp to send out a blast to two addresses, a personal Gmail address without any spy blocking software and my HEY email address. Question 3: Can Mailchimp tell if someone with HEY clicks on any of the links within the email? When a link is clicked, Mailchimp now increments the open rate retroactively.

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

Optinmonster

JUNE 11, 2024

Click here to get started with TrustPulse for free. Peak open rates happen at 3 p.m. Segment Your Audience Don’t blast the same message to everyone. Supercharge your Black Friday Cyber Monday marketing efforts with OptinMonster and watch your conversion rates soar! Ready to elevate your BFCM game?

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

SalesIntel

MAY 17, 2021

If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability. Deliverability is another area that you should focus on to reduce the bounce rate. Focus On Personalization. Request Demo.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

BOP Design

MARCH 30, 2021

Don’t start blasting them an email a day when they share their email address with you. We find that Tuesdays, Wednesdays, and Thursdays between 8am and 1pm have the best open rates. Did you find that even though you sent an email at 8am, the bulk of your audience didn’t open or click on the email until 11am?

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, 55% of B2B professionals say that marketing personalization leads to higher rates of sales conversions and future growth. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130