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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Less is more, if it’s well written.

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Apology Email: When, Why & How To Send One (With Examples)

SendX

Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away. And how can you compose an email that conveys your sincerity about the mistake? Don’t beat yourself too much, it happens with newsletters.

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How to Build an Email List for Retargeting using Google Ads

SendX

For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. They can subscribe to your list without having to navigate from the page they’re on. Link your newsletter to your Instagram and promote it on Facebook. How do you build an email list?

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? Even a sales piece can be entertaining! Photo by Miguel Á.

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Newsletters: Why the Best Marketing Tools Aren’t New

Content Standard

It sounds like a no-brainer, but after recognizing this gap in our content strategy , we decided to re-launch a weekly newsletter to try and cater to all of our readers. In this post, I’m going to cover what I’ve learned about newsletters as a content amplification tactic and provide you with insight into our strategy.

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5 things I hate about email – and how to fix them

Martech

I can hear you saying, “Come on, Ryan. How can you hate email?” You can’t comb through thousands of automated replies to your email campaigns to find personal comments. Get the daily newsletter digital marketers rely on. So read my rant in this post instead: Business stress is no excuse to spam.

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Building a Good Brand Relationship via Email Marketing

Sharpspring

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.