best White Paper Related Topics 
Anything Goes Marketing
SEPTEMBER 25, 2007
As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers.
Anything Goes Marketing
DECEMBER 21, 2008
That topic is Twitter and how best to use this tool for your B2B marketing efforts. For example if you have a Twitter post such as "New white paper on how to increase ROI". A definite email best practice is personalization and I believe that Twitter is just an extension of this.
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Anything Goes Marketing
MAY 12, 2007
Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.
Anything Goes Marketing
AUGUST 24, 2006
When is the best time to sell your products or services? Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Easy question - when they're ready to buy them!! Makes sense eh?
Anything Goes Marketing
MAY 14, 2007
You should add links to action words like "Learn more", "Download this white paper now" "Register for this webinar before it's too late". Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Here are the main points that I took away from it: Stop using "Click here" in your emails!
Anything Goes Marketing
SEPTEMBER 6, 2006
Do a "best of " post in which you blog about your favourite or most popular posts Take one of your posts and republish it with an update based on some new data that's out there. Compile some of your blog posts and create a downloadble white paper or e-book. You can also take a recent story and apply it to one of your blog posts.
Anything Goes Marketing
OCTOBER 21, 2007
Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. Automated Lead scoring is a term that many in the B2B world are familiar with. Can you apply this same concept to customers?
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