KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Connected Accounts. Group Participation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. If we already know we will have multiple stakeholders, then the best thing to do is get organized. First, target them with a LinkedIn ads campaign. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 19, 2022

So being able to create personalized experiences at scale and test what works best can be extremely powerful. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MARCH 3, 2020

This means that is important to add as much detail as possible to the Google Shopping Feed to give the product the best chance to show up. Nurture Potential Buyers on LinkedIn. While LinkedIn ads are not nearly as ecommerce focused as a Google Shopping Ad, LinkedIn’s main benefit lies in its’ audience targeting options.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). It was followed by Instagram (70%), LinkedIn (42%) and Twitter (33%). Overall, Instagram proved to be the social media outlet that gave marketers the best chance of resonating with their target audience. Finding Social Media Marketing Success on Instagram.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

NOVEMBER 4, 2020

In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same. This was followed by LinkedIn (81%), Instagram (71%) and Twitter (59%). Social Media Marketing and Its Primary Benefits.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Google notes the best titles are clear and concise. LinkedIn groups and Google+ communities are two great places to share and promote content.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

MARCH 22, 2016

With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. Source: LinkedIn Group ). 5: How do you measure content marketing success? traffic, engagement, brand awareness, etc.)

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

JANUARY 16, 2013

To answer that question, let’s take a look at the nominees for Best Picture (since I’ve only seen four of the nine films nominated, I’ll stick to discussing just those…that and get to watching the other five before Sunday, February 24 rolls around!) If Argo teaches us anything, it’s that thinking outside the box has its merits.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

SEPTEMBER 1, 2020

Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.” LinkedIn (81%), Instagram (71%) and Twitter (59%) are also being used by B2B marketers looking to resonate with their target audience.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

APRIL 23, 2020

About 26% of the best-in-class marketers say that they have been “very successful.”. LinkedIn published its “State of Sales” ebook, and statistics showed that overall, the number of salespeople who work “very closely” or “closely” with marketing has grown by 35% since 2016. The Diminishing Gap Between Marketing and Sales.

Thought Leadership 156

Thought Leadership Customer Surveys Marketing & Strategy Marketing Strategy 156

KoMarketing Associates

JANUARY 30, 2018

LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. To start, check out our post that covers many of LinkedIn Essential Resources and Guides. It offers a solid base of resources to understand how the platform works and how it can be best leveraged for B2B marketing initiatives.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

FEBRUARY 8, 2018

LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals. In 2017, while the overall LinkedIn spend on ads grew about 10 percent , a recent survey found that 43 percent of companies still have not utilized the platform. Set Up Goals. Monitor Bids.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Find What Elements Work Best. With Optimize, users can alter different elements on a landing page, test them, and find the combination that leads to the best results.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. to see what best works for your customers.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Our best prospects generally start as non-paid subscribers. All photos provided by experts or LinkedIn. Todd Lebo , Partner/Chief Marketing Officer, Ascend2.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Because each platform varies in the type of demographics they cater to, it’s important to only focus on what’s the best fit for your organization.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. We’d love to hear your feedback via comments below and best of luck in your link building efforts this year and beyond. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 18, 2018

Like this: The “learn more” in that LinkedIn post is the call-to-action. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Their content on LinkedIn is completely different than their content on Instagram.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

FEBRUARY 10, 2021

What’s irrefutably true is that Google is evolving in its quest to deliver the best answer to every query. For each element, I’ve provided an example and the SEO best practices to consider. Best Practices for Title Tags. Best Practices for Meta Descriptions. Best Practices for URLs. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 1, 2020

Ensure as many accurate cross-links as possible are being leveraged to give visitors on these web pages the best experience possible when reviewing organizational information. This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JUNE 3, 2020

Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. In March 2020, LinkedIn launched a pubic beta for “ Conversation Ads ”, which further expanded and improved upon how advertisers can talk to users in InMail. Target LinkedIn Matched Audiences.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

KoMarketing Associates

DECEMBER 30, 2013

And the Nominees for Best 2013 Content Marketing Ideas Are…. 10 of the Best B2B Facebook Pages. 10 of the Best B2B Facebook Pages. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Mobile SEO Best Practices. Four Reasons Why Facebook Power Editor Is an Essential Tool. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. However, what is best for your business depends on your goals.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120