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Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. The author has listed 20 of her best design posts and divided them up by category (for instance, the basics, axes, Photoshop resources, etc.). Time spent: Less than an hour (maybe slightly longer if you decide to write new content).

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Opportunities and Gaps in MarTech

Biznology

Yes, automated testing will discover the best content to be delivered in a campaign, but the best relative to what? In addition, there are ecosystems such as Salesforce and Hubspot that allow you to easily connect marketing and sales data. It feels sometimes like the tech is focused on helping marketers “make it up on volume”.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Based on our admittedly short research, chat messaging platforms could actually be the best solution to create marketing automation without CRM. This allows users to add a phone call to a contact, allows new contacts to be created from phone calls without email addresses, and appends call recordings directly to HubSpot contacts.

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2019 Video Trends Watch

Biznology

There are no B2B spots on this list of the best six-second ads from HubSpot. While snackable content is a proven tactic in the competition for attention, six-second storytelling may be too heavy a lift for most technology products (as opposed to brands). But how about crafting six-second stories around specific competitive advantages?

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5 Ways Service Businesses Can Use SMS for a Better Customer Experience

Biznology

According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. If you want to deliver the best possible experience for your customer’s adding additional ways to get in touch is the way to go.

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7 steps to a better B2B landing page

Biznology

Here is my seven-step checklist to ensure your landing pages adhere to B2B best practices: Connect the landing page directly to the outbound message. Follow landing page design best practices. Hubspot offers some excellent tips in this area. B2B Marketing A/B testing best practice Business Landing page Mike Moran'