Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Contently

MAY 7, 2021

LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. Strangely, LinkedIn isn’t showing how many views our first company page article has, but there are already more likes and comments than our average post. First-mover advantage.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

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Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. The renewables are always the best vote of confidence. Download the 2022 New Mover Trends Report. So they’re still running.

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Webbiquity

JANUARY 25, 2024

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working. All of which is good.

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Porch Group Media

DECEMBER 1, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on Porch Group Media. That is just a fact, at this point. Contact us today!

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on V12. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Modern B2B

JANUARY 11, 2024

We are now an accredited Demandbase partner listed in Demandbase’s directory for all of Demandbase’s current and future customers needing specialist consultancy on getting the best from the platform and implementing a full-funnel account-based strategy. We’re excited to see it bear fruit in 2024 and beyond.

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Modern B2B

JANUARY 11, 2024

We are now an accredited ABM partner listed in Demandbase’s directory for all of Demandbase’s current and future customers needing specialist consultancy on getting the best from the platform and implementing a full-funnel account-based strategy. We’re excited to see it bear fruit in 2024 and beyond.

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

JANUARY 16, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. Make it easy for them to do that.

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Porch Group Media

JULY 1, 2021

Understanding your audience is critical to the success of your mover marketing campaigns. Using your CRM and other first-party data sources allows your organization to pinpoint your ideal consumers’ contact information and shopping behavior. How Does Data Science Work in Mover Marketing? Custom Audiences. Omnichannel Engagement.

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Porch Group Media

JUNE 21, 2021

Porch helps movers throughout the entire move process. By providing movers with a moving checklist, consumers can skip countless hours of research and organize their important tasks all in one place. Porch also recommends top-rated service providers to help movers evaluate their options and find the right services for their home.

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Hubspot

JUNE 14, 2022

Let's take a look at three of the most prominent types of competitive advantage — cost leadership, differentiation, and first mover. First Mover. The first company to bring a new type of product, service, or technology to market often has the benefit of a first mover advantage. Cost Leadership.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Our big claim to fame is we ran the first programmatic CTV campaign ever which surprises a lot of people. Download the 2022 New Mover Trends Report.

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Porch Group Media

AUGUST 3, 2021

Often overlooked, new movers are a critical marketing opportunity for automotive brands to drive new revenue. According to Welcome Wagon , 57% of new homeowners own or lease two automobiles, and 54% will need auto repair services within the first six months of moving. Target movers for vehicle trade-ins.

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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Porch Group Media

JULY 7, 2021

Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. NAR ) 89% of people interested in the process of purchasing a home research the process online first. Download the MoverTech Solutions Overview to learn more about how we can power your mover marketing campaign’s performance.

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Porch Group Media

JANUARY 20, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Tell us the best way to manage each audience because the audiences are different and how you approach them in email and the results you’re going to get are very different.

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Porch Group Media

JANUARY 18, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. I’m a big fan of being your own best barometer. Download the Email Marketing Best Practices Guide. The post The Power of Email first appeared on V12.

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Martech

NOVEMBER 2, 2022

“You must consider only the best, the kindest, the most helpful interpretation of every communication and respond solely to that version.” Marketing technology practitioners definitely have a need for this principle as they’re movers and shakers who are always affecting their colleagues. ” It is profound.

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Contently

NOVEMBER 19, 2020

The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum. Of course, simulive isn’t the best solution for every virtual event. We’ll be rolling out our first virtual gameshow to the public in February. The presentations are smoother and tighter. Who’s to say?

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Martech

JULY 13, 2023

There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. Don’t fail to anticipate resistance to change Marketers are movers and shakers. The post 5 don’ts in marketing operations appeared first on MarTech. In other words, what one should not do. Get MarTech!

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Hubspot

OCTOBER 17, 2018

This kind of head start has a name: first-mover advantage. What is the first-mover advantage? The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. First-Mover Advantage Examples.

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Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. It’s very difficult for us to know but I can do the research and continue to refine my research and then understand how we can best engage with people.

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Hinge Marketing

DECEMBER 7, 2020

What are the best ways to build visibility? Some are very focused on the newest ideas, while others are natural collaborators and accumulators of best practices. THE CURATOR – This expert gathers the best information from multiple sources. THE FIRST MOVER – This expert was the first to pioneer an area of expertise.

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