Crimson Marketing

JUNE 30, 2014

Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.”

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

OCTOBER 15, 2013

Your channel partners require marketing resources and tools to effectively establish partner marketing campaigns. Create clear guidelines for your partners to put together the best contact list for your joint efforts. But are you doing enough to help them? Communication. Your role is that of the marketing advisor. Deliverables.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Deliverability 100

Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. The aftermath of the recent economic downturn is still having it’s effects, forcing buyers to stay within and better yet, ahead of budgets. Reviews will be used to help identify the best vendors.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

SEPTEMBER 17, 2013

No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. It has the potential to be one of your best channels to create brand awareness and grow your company reputation. But when it comes to B2B marketing LinkedIn can be your most valuable resource.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

FEBRUARY 17, 2015

But how effective are they, and how do they compare with other demand generation methods? He then reveals why the demand generation tactics you think perform best now may in fact be all wrong. Lead purchasing and advertising are popular methods to build a corporate marketing funnel.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

NOVEMBER 12, 2013

The problem is you do not have the proper “change management” component; you have not implemented the best approach to obtain a desired future state for yourself, your team, or your company. But many of you will agree that it could be more automatic. This issue may even drive you up the wall at times.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

JULY 31, 2014

” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. But marketing tools and best practices change faster than most of you know and are able to react.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

DECEMBER 11, 2014

” Marketing’s biggest challenge is determining the best media source to promote a product or service. This includes monitoring phony ads so they are not showing up as effective in your KPIs. . With that data, marketers can make better decisions about how to allocate their ad budgets.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JUNE 12, 2013

By comparing what they are doing to best practices (and to what you are doing), you can create an unfair advantage. . You just do what works best. That competitor’s mistake enables you to communicate more effectively with the same target buyers – at a time when that competitor is talking to the wrong people.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

AUGUST 21, 2013

Take time to determine which cloud hosting provider is the best for your needs. Look for a partner who is “able to support you efficiently and effectively… The right choice will mean a mutually beneficial partnership, while the wrong choice could mean disaster and a loss of customer trust.”

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

JULY 8, 2013

. “Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. If content marketers are able to connect with their sales reps, they can share knowledge to create the best content for better sales. .

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

APRIL 23, 2015

“As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 9, 2015

This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.” The Science of Marketing. ” Marketing Substance.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Last-Click Attribution Is Best. If you’re not following best practices and etiquette for retargeting, you’re definitely going to make some potential customers uncomfortable.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Image: courtesy of Dplus visuals. Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Struggling to Adapt.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JUNE 7, 2013

It is possible then, that a more effective marketing mix might focus less on generating leads, and more on improving the quality of those leads. By working closely with the sales team, you can help them determine which of these is the best solution. No more sifting through low quality leads!

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

AUGUST 4, 2015

Useful data lets you spend your advertising dollars efficiently and effectively. You need human brainpower looking at and analyzing your data to get the best results. What you need, then, is useful data that lets you segment your audience, so that you can nurture them based on their needs. What is their role in the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

AUGUST 26, 2013

Sometimes your thought leaders can write clearly, effectively, and engagingly. It is then up to the marketing team to take that raw material and use it to create the best first deliverable. The trick is to get that content out of their heads; that is called “Production.” Production is the second pillar of your content strategy.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JUNE 17, 2015

As such, Starfleet found that nearly seven in 10 B2Bs had issues managing content development effectively, and about half struggled to manage campaigns effectively.” The moral of the story is that it’s best to adopt a single tool that manages the process from top to bottom. . 90% saw content production increase.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JULY 10, 2013

” But how do you execute effective and consistent campaigns across all your channels? ” The best approach as a brand is to cover as many touchpoints as possible across your channels. Enter cross-channel marketing. Cross-channel to no channel – marketing with a consumer mindset. Data is the key to cross-channel success.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

OCTOBER 27, 2015

Thanks to cloud computing …you actually can track every single user now and it’s very cost effective.” Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

APRIL 29, 2013

Below are the five vertical marketing best practices I shared with him for planning and executing a vertical positioning strategy. In order to do this one effectively, determine who you are marketing to. Be prepared to make some sacrifices: You might have to give up your brand in favor of a partner’s label. Alex was willing to listen.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

NOVEMBER 14, 2013

Make the Best of Online Video. The most effective videos are hilarious, deeply moving, or totally unexpected. Video is the #1 priority for marketers: 76% plan to add video to their online brand presence. Include a creative “hook” in the first 10 seconds. Appeal to universal emotions.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

SEPTEMBER 16, 2014

The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. Example 1: Social Media Listening. Your rep sees the tweet just as he is about to leave for a sales call with the buyer.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. ” Now you can optimize your content and identify the best keywords to engage a wider audience. The key to marketing, and overall business, success is understanding your customer. Lead Generation. .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

MAY 15, 2013

A well thought out infographic can greatly increase the effectiveness of your messaging. I recently read a fairly interesting article on this topic and found I agree with many key points, such as this one: “Empowered consumers seek out information to help them make the best decision, often considering multiple sources.”

Planning 100

Planning Content Marketing Branding Brand Identity 100

Crimson Marketing

JULY 9, 2015

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. Marketing is no longer about picking most cost-effective medium to reach a target audience Click To Tweet.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

OCTOBER 9, 2014

Looking at the infographic below, we can see that this brilliant marketing gem from P&G had many of the elements necessary for an effective viral campaign. So are there any success stories of effective campaigns using photos rather than videos? Necessity is the Mother of Video Invention.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100