Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. So, how do you do it right? Quick Takeaways. What Is Thought Leadership?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. It also augmented the findings with a survey of 100 of its customers.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. And you’re not wrong. That’s a given. I’m busting my buttons.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Sprout Social

MAY 8, 2023

And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. What are the best times to post on TikTok? Wednesdays from 2 to 5 p.m.

Best Practices 109

Best Practices Social Media Work Management Education 109

Metadata

AUGUST 24, 2021

So we’re teaming up with some of the best B2B marketers we know. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Metadata

AUGUST 16, 2021

So we’re teaming up with some of the best B2B marketers we know. See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Great marketing books for this year.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Optinmonster

APRIL 11, 2024

The Dynamic Duo for Your Lead Generation Needs Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers. Problem: Your customers are skeptical one-time buyers.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Where’s the best place to post my video content? Promotion of your video is imperative to the success of that content, but where is the best place to post your video content? What is the purpose?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

DECEMBER 8, 2020

To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. More and more videos are being published, which means you’re competing against a lot of content. Facebook video length best practices.

Social Media 129

Social Media Practices Video Marketing Media 129

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Contently

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The best ones are created and influenced by various perspectives, not just the view of the marketing department. Get more people involved.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Contently

DECEMBER 10, 2020

As of today, we are on pace to hit our demand gen goals and have increased marketplace awareness of emerging products. In years past, we used these events to network with customers and prospects, and showcase new product releases. Listening to customers more. Email has typically been our best content format.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. In this webinar , Joe walked us through the seven steps on how any business with any budget can build a digital audience that leads to multiple forms of revenue.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Hubspot

APRIL 2, 2019

Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. Once you partner with an eCommerce platform or business that has an affiliate program, you can pick out relevant products to promote on your website.

Paid Content 101

Paid Content Adsense Enterprise Management Advertising Agencies 101

Sprout Social

JULY 5, 2022

Product tutorial. Webinar presentation. Product reviews and unboxings. Product tutorial. Consumers want to see your products in action. According to the 2022 Sprout Social Index™, 59% of consumers like to see content that features a brand’s product or service. Meet the team. Day-in-the-life vlog. Web series.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. What’s more, the second highest priority for CMOs – and number one priority in Europe – is customer experience. Personalise your ad production.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 96

Media Brand Identity Branding Storytelling 96