Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. B2B Social Participation. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You can have them really work in social harmony with your customers.”— Marketing Nation Summit has arrived. New Customer Expectations. What a start! Jeff Wright.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Webbiquity

DECEMBER 16, 2013

What are the best practices for creating effective infographics? What are some of the best tools and resources to help marketers create compelling infographics? This infographic from Marketo shows the most common content marketing tactics by the share of businesses using them (e.g.,

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. What keywords are to SEO, hashtags are to social media. Focus on Hashtags.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! They want to get a behind-the-scenes look into your marketing practices and how you’ve realized success, the challenges you’ve faced, and what you learned from them.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

MAY 7, 2015

If facilitating connections is at the center of your social networking platform, it’s imperative to be active in important conversations, especially when they have global impact. That is a huge statistic showing the power of social media in modern times. You have to be there in good times and in bad.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Since most infographics include data visualization and statistics, you need to ensure that you are using reputable sources. Not Using Reputable Data Sources.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

Adobe Experience Cloud Blog

JUNE 18, 2014

Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving. As a marketer, this kind of data is invaluable – read on to get a prime sample of their findings: Is There a “Best” Day to Post on Facebook? Social Media'

Stats 48

Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 12, 2012

Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. mobile users (more than half of the mobile social media audience) access social media sites almost every day.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

It’s why we have such diverse networks like the 923,000 active sub-communities on Reddit, or the rise of pet influencers. Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 9, 2010

At the time this B2B video was created, it points out information like the number of Internet users in the world and other statistics for marketers. Vital Statistics for B2B Marketers. Do you think B2B social media is not worth it? Social Media Revolution. Ready for the social media revolution? Social Media ROI.

Video Marketing 48

Video Marketing B2B Word of Mouth Marketo 48

Adobe Experience Cloud Blog

APRIL 29, 2014

Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.

Analytics 48

Analytics Marketing Automation Services Marketing Proposals Purchase Intent 48

Adobe Experience Cloud Blog

JULY 25, 2012

Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. However, not as many understand that social media now plays a crucial role in reaching and influencing C-level executives. Breaking Down Assumptions about Social Media. We are very excited to welcome him.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

MARCH 17, 2014

That’s why, for example, leaderboards and contests are such an effective tool if you’re marketing on social media. You need to give people a reason to keep engaging, visiting your website and sharing on social media. As we often say at Marketo, when it comes to email, it’s about conversations, not campaigns. How do you do that?

Stats 48

Stats Marketo Thought Leadership Email Marketing 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller As a follow up to yesterday’s post regarding our latest webinar Reaching the Social Customer , our speakers have graciously agreed to respond to questions we were not able to get to on the live webinar. First up, social media thought leader and best-selling author of The Social Customer , Adam Metz weighs in.

Enterprise Management 48

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. Boost Sales Team Productivity.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. ReTweeting. Reporting news. Original content.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

DECEMBER 21, 2010

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. Relying Purely on Social.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring. 7 Ways To Kick Start B2B Sales Teams was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

MARCH 23, 2011

The State Of B2B Social Media Marketing. This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. B2B Sales and Social Media.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Adobe Experience Cloud Blog

JULY 8, 2014

networks to date. fans are also turning to social media to see what other fans have to say. Social Media. Volkswagen : Offers fans an exclusive version of the “ Onefootball ” app which features a live ticker as well as information on players, teams, detailed statistics, and access to the latest World Cup videos.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. As of July 2011 , when the network had 119 million members worldwide: 58.5% were female.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Adobe Experience Cloud Blog

AUGUST 22, 2011

Aristotle is best known for his ideas of Logos, Pathos and Ethos. B2B marketers can appeal to a prospect’s Logos by using news, statistics or facts in their copy that will appeal to a reader’s sense of rationality. Socrates is best known for his Socratic Method. Plato is best known for his Theory of Forms.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Fortunately, there are more tools available than ever before to support time-honored customer feedback practices such as: Listening. 1 marketing initiative for 2010. Take lead management to the next level.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 15, 2012

To further shine a light on the fact that businesses must acknowledge mobile as a marketing channel, Jamie revealed this staggering statistic: Of the 6.8 Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). Ignoring mobile marketing as a source of revenue is the same as ignoring social marketing.

Mobile Marketing 48

Mobile Marketing Planning Marketo Marketing & Strategy 48

Adobe Experience Cloud Blog

JANUARY 21, 2013

Of course, we think Marketo is almost always the best solution—yes, we’re biased. Statistically, you increase your likelihood for success simply by putting your goals on paper. Typically, a voting approach doesn’t create the best decision process. Solicit others from your personal and social networks.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Optinmonster

MARCH 13, 2024

RafflePress is the best, beginner-friendly giveaway plugin for WordPress websites. Here’s a quick summary of the social media campaign we created to promote the Black Friday sale: First, we created an offer we knew our audience would love: a chance to win a brand-new 13-inch Macbook Pro.

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Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Adobe Experience Cloud Blog

APRIL 21, 2011

Here are some statistics that graphically illustrate the point: 94% of marketing qualified leads will never close (SiriusDecisions). 45% of sales reps’ time is spent on admin and prep work, not with customers (IDC Sales Advisory Practice). 15-year low in terms of sales productivity (Chief Sales Office, Insights Study).

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Onalytica B2B

APRIL 20, 2016

Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. My advice for this year onward?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Visual learners comprise 65% of the public, and auditory learners make up another 30%, so it’s no wonder video is the way people learn best. Interested in demand generation best practices and Napa Valley wineries? Some statistics show email conversion rates increase up to 300% when video is included. No problem.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. 92% of professionals believe webinars are the best way to engage a large remote audience – Source. Veeva CRM , Salesforce , Hubspot , Marketo , Rainfocus ) that collect webinar data for you. Yet, nothing seems to significantly impact your bottom line.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Adobe Experience Cloud Blog

JULY 27, 2017

Let’s look at an HTML-based Marketo email. But if we challenge ourselves to look past this visually pleasing layout, here’s what we see: 5 different links (Marketo logo, 3 social network buttons, and 1 offer link on the banner, copy, and CTA). 11% higher click to open rates (95% statistical significance).

Banners 134

Banners Click Rate Landing Pages Open Rate 134

Huptech Web

OCTOBER 27, 2023

Some of the Best Practices for Gated Content as a Marketing Strategy FAQs – Frequently Asked Questions Maximize Your Marketing Strategy By Leveraging Gated Content Introduction Can we use marketing to gather customer information without making them feel invaded? Which One Should I Choose – Gated or Ungated Content?

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. ” The same goes for your social media presence. How old are they?

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Analytics 1.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

Last December alone, Americans watched over 50 billion online videos, and statistics show that landing pages incorporating video convert over 80% better than those without. Leverage Video on Social. 2014 is already shaping up to be a big year for video in the social media space. Closing The Gap.

Video Marketing 48

Video Marketing Landing Pages Marketo Eye-Tracking 48

Adobe Experience Cloud Blog

AUGUST 30, 2013

Obviously social networks are a big one, but 3 rd party websites and blogs are also important. TIP: A well-rounded lead includes name, contact information, social network information and content history. Those metrics are easy statistics to calculate, but none of them are true signals of buying intent.

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Peer-to-peer Content Social Networks Advertising Agencies 48