Adobe Experience Cloud Blog

MARCH 9, 2020

This CRO mindset can help you AB test different configurations of landing pages to induce the right conversions. Understanding the power of those statistics and how the basic principles of economics influence decisions made by businesses around the world can give you a leg up when it comes to your search marketing efforts.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Single Grain

MAY 31, 2023

The best example of how AI assists in smart content optimization is automated A/B testing. AI algorithms can automatically generate and test different variations of content elements, such as headlines, images or call-to-action buttons.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

chiefmartech

FEBRUARY 9, 2016

Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. to achieve the best outcomes.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

JANUARY 22, 2018

I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing. That’s just a mind blowing statistic, and that’s pretty consistent with the previous two years, by the way. So you’re right.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67