Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. But what are the drivers behind those practices? Be In the Know. Keep It Succinct.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Martech Advisor

NOVEMBER 1, 2019

As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Best Practices. Table of Contents. What Is Native Advertising? Why Native Advertising?

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Here’s a step-by-step guide to best practices and advanced tips that will help you get the most from LinkedIn advertising. Affiliate sales support independent publishing.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. A terrific instrument for gaining and retaining customers. How about 200? The platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Martech

DECEMBER 5, 2022

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Twitter : @JenCapstraw (3.9K Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K He runs the email consultancy InBox Collective and publishes the appropriately named NotANewsletter.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

LeadSquared

DECEMBER 27, 2013

Google plus has become a very important platform for businesses in terms of attracting new customers and building a community. Whether you have a Google plus account, Google plus local page for your business, or Google Places account, here are 11 Google Plus Best Practices for Businesses that you can try, to rank well on Google.

Practices 52

Practices Google Best Practices Business 52

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

SnapApp

SEPTEMBER 20, 2011

Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. Get started today at SnapApp.com and use this check-list and best practice tips to guide you. This is as easy as editing your sweepstake in your SnapApp account and hitting save & publish. With Facebook?s

Practices 48

Practices Microsite Best Practices Opt-in 48

Scoop.it

JANUARY 14, 2020

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.

Twitter 52

Twitter Analysis Research Best Practices 52

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Contently

MARCH 13, 2020

My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. Along the way, I’ve been thinking about how everything that’s happening affects the people who read our blog and newsletter. At Contently, we’re practicing what we preach.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

The Lead Agency

APRIL 13, 2023

For example, professional services firms like EY, KPMG and PWC regularly publish whitepapers on emerging technologies, positioning themselves as an authority in the field and instilling confidence in their solutions. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Only B2B

JULY 15, 2021

Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. It is a form of marketing focused on creating, publishing, and distributing content to the targeted audience. Of course not! Subject Line.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Only B2B

JUNE 6, 2023

In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact. Identify your target audience: Understand your ideal customer profile and create buyer personas. To establish thought leadership, consider the following tactics: 5.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. One of the best ways is by establishing your genuine expertise. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Google is constantly testing new SERP features as they try to improve the customer experience.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. blog comments ?? And the best way to solve this is by looking at the data.

Curation 141

Curation Content Social Media Custom Publishing 141

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. population is expected to use a GAI platform as least once a month during 2023, according to newly-published AI forecast data of interest to B2B marketers. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Contently

FEBRUARY 22, 2023

Run contests that encourage customers to create short videos. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? Let’s jump into the best exercises to improve your writing skills in under ten minutes per day! This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Adobe Experience Cloud Blog

AUGUST 10, 2017

In this blog, we’ll cover Neal Shaffer’s answers to five critical questions on how brands can increase social engagement across the variety of social media channels. First and foremost, it is important to be where your customers are. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Hubspot

MAY 30, 2014

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. content creation'

Curation 28

Curation Practices Effectiveness Best Practices 28

The Marketing Blender

DECEMBER 5, 2022

This includes creating and publishing content, monitoring and responding to user engagement, and analyzing performance metrics. . The goal of social media management is to create a positive brand image and build relationships with customers and prospects. See Our Work. . Who We Are. . Resources. . Contact Us. .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Advertising Agencies 52

Adobe Experience Cloud Blog

MAY 24, 2019

A place where you can target the right prospects and deliver custom-tailored messages that speak to their individual needs. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

BenchmarkONE

NOVEMBER 9, 2022

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52