Remove benchmark
article thumbnail

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

To restore data integrity, Marketo unveiled comprehensive email bot filters this January enabling users to identify misleading bot activities polluting their reports. The post Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy appeared first on ClickZ.

Marketo 52
article thumbnail

New Benchmarks from Marketo: How Does Your Organization Measure Up?

Top Rank Marketing

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Here are just a few key takeaways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future is Bright for Marketo Users in 2022

Perkuto

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. And, could the results influence or even help drive Marketo’s product roadmap?

Marketo 52
article thumbnail

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Another way to look at it is this: Marketo would earn just 6% profit even if its sales and marketing costs were zero. It’s a major accomplishment.

Marketo 120
article thumbnail

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Vidyard

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. According to Vidyard’s 2019 Video in Business Benchmark Report , large enterprise organizations created, on average, more than 500 videos each last year.

Marketo 65
article thumbnail

Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

Consider industry benchmarks for website traffic growth and brand mentions associated with successful content marketing campaigns. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers. Must Read: How to Measure Content Syndication Success?

ROI 71
article thumbnail

Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. It will also add to industry benchmark data, enabling comparison of campaign performance with industry standards. A pixel to track campaign efficiency.

Campaigns 109