Customer Experience Matrix

APRIL 13, 2017

The database is built using Monetate’s own Javascript tags to capture behavior on the client’s ecommerce site. Customer browsing and purchase behavior are matched against this catalog. First, it builds a database of customer information. Then, it draws on that database to help test and personalize customer experiences.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2018

Third party data also includes intent information based on behaviors beyond the company’s own Web site. They use this to target direct mail based on Web behaviors. PebblePost links previously anonymous Web visitors to postal addresses, using yet another proprietary database to make the connections.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

OCTOBER 16, 2017

These drop cookies to track customers over time and can track ads that are seen, even if they’re not clicked, as well as detailed Web site behaviors. It can also do some probabilistic matching based on behaviors and connection data and will supplement this with data from third-party cross device matching specialists.

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

Customer Experience Matrix

OCTOBER 7, 2017

In theory, the robot manager could order her robot assistants to create custom messages and offers in each situation, based on the current context and past behaviors of the individual human involved. This will almost surely be based on a simulation model or state-based framework describing influences on buyer behavior over time.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

MAY 24, 2014

Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. That last item is just included to see if you’re paying attention.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

JULY 17, 2015

I have never considered the distinction to be especially important, since segment membership is determined by individual behaviors and individual-level decisions are guided by behavior patterns of groups. The point was the difference between basing content selection on individuals and on segments.

Work Management 120

Work Management Segmentation Analytics Automation 120

Customer Experience Matrix

JUNE 2, 2016

Choose triggers for your messages, based on time, behavior or interaction with other messages. It doesn't automatically adjust the core priority ranking (which drives the default message sequence) based on user attributes or behaviors. Then simply rank them by priority, with the most important message listed first.

Campaigns 120

Campaigns Marketing Automation Services Trigger Marketing Work Management 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

JUNE 13, 2016

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. It also places a tag on the company Web page to capture visitor behavior directly.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

AUGUST 8, 2015

Behavior your company captures by itself is first-party intent data. Behavior captured by others is third-party intent data. A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. Where does it come from? Lots of places. How is it sold? There are two primary formats.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Leadsius launched its first paid version around July 2013.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 25, 2016

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

JUNE 3, 2017

Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. Message delivery can be scheduled or triggered by variables such as time, frequency, and customer behaviors. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JUNE 22, 2010

placement on a No Fly list) based on irrelevant or incorrect information Ironically, such problems seem to generate less public concern than techniques such as "behavioral targeting", even though the consequence of that is.um.receiving a relevant advertisement. Tags: behavior targeting facebook privacy.

Privacy 120

Privacy Advertising Agencies Fulfillment Facebook 120

Customer Experience Matrix

OCTOBER 1, 2014

V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

MAY 24, 2017

Coherent Path automatically runs tests within promotions to further refine its ability to predict customer behaviors. These products need to be grouped into categories so the system can find common patterns among the customer paths.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Customer Experience Matrix

FEBRUARY 17, 2015

But I did still like their example of using behaviors to identify people who are likely to call customer support with a particular problem, and then preempting those calls with personalized messages about how to solve the problem. NGData also highlights the value of responding to customer behaviors in real time or near real time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 6, 2018

The obvious answer is that CDP manages a lot more than just master data: it captures all the details of transactions and behaviors that are not themselves customer attributes. CDP and MDM both share that golden record with other systems to ensure consistency. So how do CDP and MDM differ?

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

NOVEMBER 4, 2014

Basically, it imports data from multiple sources, builds a consolidated profile for each customer, tracks individual behavior over time, builds segments of customers with similar behaviors, and makes those segments available to external systems for marketing messaging. I should really start with what Lytics does.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

AUGUST 30, 2012

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. Cancel said HBase takes more resources than a conventional database engine but provides direct access to all details of each contact’s behavior history.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

JANUARY 6, 2014

Specifically, the system crawls the client’s Web site and blog to find and classify existing content, and then tracks visitor behavior to offer new content relevant to what the visitor has already selected. The recommendations can be presented on a fixed area of a page or as a pop-up.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 15, 2015

Everstring doesn’t identify these people by name, but it does figure out their employer and track behaviors over time. After all, both are concerned with predicting behavior and, ultimately, with choosing the right treatment for each individual.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

OCTOBER 6, 2015

An even higher proportion (60%) want their past behaviors used to expedite the shopping experience, and one-third (37%) are frustrated when companies don’t take that data into account. Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

FEBRUARY 18, 2016

Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. This tailoring will be enabled by behavioral and intent data, which were also popular topics at the conference.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JULY 18, 2014

There’s plenty of research on millennials’ (currently 19-34 years old) in general and a fair amount on their behavior in the workplace. Has anyone seen any information on how marketers’ behaviors differ by generation? End of discussion. I’ve since had time to look into this more deeply.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

DECEMBER 10, 2013

Tag lines notwithstanding, Woopra wouldn’t qualify as a CDP if it only tracked Web behavior. It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru goes beyond this to store behaviors over time. Recommendations do adjust in real time to customer behaviors. The system can create control groups to measure the impact of recommendations on long-term customer behavior.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

MAY 25, 2016

As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events. As usual with Demandbase, this is both a logical extension of their current business and major increase in the value offered to its clients.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

AUGUST 29, 2013

In addition, LeadSpace says its clients care more finding prospects with the right attributes, such as industry, company size, and technology fit, than trends in their behaviors or new job titles. LeadSpace''s approach also means it can’t monitor a set of names and issue alerts when they do something interesting.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 13, 2014

It provides unified access to digital and offline data, automated predictive modeling, cookie-free Web behavior tracking through an alliance with Celebrus , user-defined response measures, posting of Twitter comments to customer profiles, and “extended” data tables that draw from multiple sources.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 24, 2017

. __ Survey Details: Closing the Gap Between People’s Expectations and Retail Realities Retail Touchpoints for Magnetic Barriers to cross-channel experience: 55% not enough data for full profile 53% internal organizational silos 50% don’t know what types of messages resonate best 50% struggle to get right message to the right person 49% delivery systems (..)

Paid Search Agency 196

Paid Search Agency Advertising Agencies Marketing Management Budget Programs 196

Customer Experience Matrix

MARCH 18, 2018

Alternately, the first project might involve new data collected by the CDP itself, such as Web site behaviors captured by the CDP's own page tag. So, an ideal first project would use data in existing systems that is well understood, known to be of high quality, and can easily be extracted to feed the CDP.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

JUNE 27, 2014

Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.) But it does not plan to match competitors who offer treatment recommendations, sell lists of new prospects, or provide their own behavior tracking pixels.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

AUGUST 13, 2013

Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. The system then sends them personalized emails offering contents related to their behaviors.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 17, 2016

There are other, more subtle differences, such as tracking behaviors, interests, and funnel stages for an account rather than individuals. Account based lead scoring is also a relatively recent improvement that still isn’t universally available. And lead nurture campaigns are still primarily organized around individuals.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

JUNE 19, 2015

The flow can branch on a few lead behaviors (downloads asset, opens email, submits form, visits page). Movement can be triggered by user behavior, happen after a specified number of days, or be scheduled for a specific date and time. Triggers can be linked to reaching a specified point total.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

APRIL 12, 2011

Goals Related Requirements Generate more leads Manage online and offline advertising campaigns Import email address lists and send personalized emails Monitor and publish to social media Build and deploy landing pages to capture responses Use IP address to identify the company of Web site visitors More effective nurturing Capture the source and Web (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120