Rise of the B2G Chief Growth Officer: Why CGOs Need the Right Marketing Partner
Bluetext
APRIL 15, 2024
As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. This can include longer-term objectives to penetrate new verticals, regions and markets – all ambitious initiatives that may require a dedicated CGO.
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