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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

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5 tips to get people to buy online

Biznology

The challenge with online sales is that the barriers to entry are extremely low. This means there is massive competition online, whether you are selling baked beans or bicycles, there will be hundreds, if not thousands of others. Upsell and Cross-sell. Online, it is all about your reputation and your customer care.

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What is product-led growth?

Tomorrow People

Price is no barrier to uptake. However, even if the product is free for a specific time period, until a threshold number of users is crossed, or until an enterprise license is required, value is offered before the paywall. Selling a license or subscription is not the end goal. Limited capacity or storage. Limited support.

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How the subscription economy is transforming the B2B revenue model

Ledger Bennett

It tends to attract more customers – in most cases subscription payments lower the barrier to entry because cost is no longer prohibitive, allowing more customers to purchase. With subscription it’s easier to build your product features into phased categories that can be priced differently, but remain affordable.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

79% reported that AI helped them focus more on the selling part. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. Case in point: Silver Peak hired Aviso , an AI-guided selling platform, to predict quarterly business. Want to learn more about AI in sales?

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What Is the Difference Between Upselling and Cross Selling?

Optinmonster

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.