The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. PLG is changing how organizations approach their product launches and expansion campaigns, impacting the role of marketing and sales in the process. growth for the broader SaaS market.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

ClickZ

JULY 31, 2019

That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of data collected from your existing marketing efforts can help you understand what’s worked in the past, it won’t necessarily help you predict what to do in the future.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

ClickDimensions

NOVEMBER 17, 2020

Today, there are more barriers than ever to selling. Sales enablement is the strategic, ongoing and cross-functional process of providing sales teams with the content, information, training and technology they need to compete today and effectively engage buyers throughout their journey. Share customer insights.

Buying Cycle 103

Buying Cycle Cross-Selling Buyer Personas Barriers 103

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. Where does your B2B ecommerce marketing stand? So here’s a simple way to benchmark your own B2B ecommerce marketing. Add a sign-up form.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how upselling and cross selling are different, and when to use each strategy.

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. Zuora estimated a total addressable market of $102 billion from 2016-2020. It also makes global markets easier to reach. What are the primary benefits of a subscription model?

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. The strategy varies between solution, market and customer, but is important to consider from the onset.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

SmartBug Media

FEBRUARY 25, 2021

Take a moment to imagine your ideal in-house marketing team. Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Seismic

FEBRUARY 3, 2022

Today, sales and marketing teams operate in a customer-first environment. Rather than focus on closing deals, sales reps and marketers need to partner together to create content experiences that support buyers as they navigate through the buyer journey. What is sales and marketing alignment? Alignment best practices.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Marketing Management Paid Search Agency 52

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. Target markets.

Template 78

Template Work Management Planning Marketing Management 78

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Huptech Web

JULY 7, 2023

Coupon code marketing strategies are here to save the day and supercharge your sales. Forget about the flashy ads and complicated marketing tactics for a moment. Wrapping Up We’ll guide you on this journey, unraveling the mysteries of coupon code marketing and equipping you with the tools to succeed. Well, guess what?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Biznology

DECEMBER 26, 2017

There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! And then there’s the daily limits on selling. Right now, Bitcoins are almost strictly being used as investment vehicles.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Optinmonster

FEBRUARY 2, 2023

Conversion rate is a measure of how effective your marketing or website is. Email marketing for eCommerce converts around 8% of the time. One example would be linking to your best selling products from the About page. Free shipping removes one of the biggest barriers to making a purchase: the cost of shipping.

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

Hubspot

JULY 5, 2021

The best sales org can only take a business so far if its marketing, customer service, or customer success is lackluster — and vice versa. Aligning your marketing and sales departments is a challenge that's every bit as imposing as it is necessary. An organization's success is the sum of all its departments' efforts. Customer Service.

Work Management 72

Work Management Marketing Management Word of Mouth Cross-Selling 72

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

PureB2B

MAY 30, 2022

How to Score Competitive Breakthroughs in New B2B Markets. Using Leadiro to Conquer New Markets & get U.S. Using the proper channels, businesses like yours can access quality B2B databases for any foreign market of interest. They unlock new markets and unleash attractive growth opportunities. or UK database.

Business 62

Business Lead Scoring Lead Ranking Enterprise Management 62

Porch Group Media

NOVEMBER 5, 2019

50% of Marketers are Hampered by Siloed Data. Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. Technology to Combat Siloed Data. Data Integration to Improve the Customer Experience.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Mereo

AUGUST 20, 2020

Training programs should cater toward your organization, your salespeople and your selling objectives. Once your sales process is aligned to your buyer’s journey and your salespeople are well-educated and experienced with skills to sell, it is time to equip them with sales assets that drive your consistent and differentiated value messaging.

Ideal Customer Profiles 67

Ideal Customer Profiles Cross-Selling Marketing Proposals Buyer's Journey 67

Mereo

APRIL 21, 2022

The potential of a data-driven approach has not been lost on selling organizations. Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. People and process issues continue to create barriers to transformation. Data-driven selling is not some fleeting trend.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Hubspot

OCTOBER 11, 2019

This is where personal selling comes into play. Personal selling is the key to a well-balanced sales organization, and, in this guide, we’re going to explain why that’s the case. Personal selling is most commonly used for business-to-business (B2B) selling, although it’s also used in retail and trade selling, too.

Personalization 77

Personalization Work Management Marketing Management Customer Satisfaction 77

Mereo

MARCH 4, 2021

The subscription economy has arrived in full force, across all industries, markets and sectors. The same risk exists for B2B subscriptions — and this is one of the greatest challenges Mereo has identified for B2B product, sales and marketing teams to consciously and strategically overcome. Easier cross-selling and upselling.

Demand 74

Demand Marketing Management Lead Ranking Terms and Conditions 74

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

chiefmartech

MAY 12, 2020

Last month, I published the latest marketing technology landscape. While the arguments for consolidation make sense on a lot of levels, the empirical evidence to the contrary — at least with regard to the total number of apps in the market — is undeniable. A bunch of companies emailed me to complain they weren’t included.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

BenchmarkONE

AUGUST 21, 2019

Effective B2B marketing today is all about personalization. Getting inside knowledge about customer behaviors — including how they navigate to a page, what they click on when they get there, and what they read — is invaluable, both in terms of personalized marketing and for collecting data that helps guide future marketing decisions.

Marketing Funnels 70

Marketing Funnels Top of Funnel Lead Scoring Lead Ranking 70

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. It’s the foundation, after all.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

accelerate agency

SEPTEMBER 21, 2021

Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Increase average revenue per user Upselling and cross-selling are straightforward ways to increase your CLV.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. Increase average revenue per user Upselling and cross-selling are straightforward ways to increase your CLV.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Despite this, many marketers are still in the dark about the term and how to apply it to their marketing strategy. Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It produces data that can be used in enabling marketing efforts. Average Revenue Per User (ARPU/ARPA).

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100