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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Make your content easy on the eyes and use white space to your advantage. I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.” The buying process is becoming longer in the majority of cases, not shorter.

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Why and How to Send A Personalized Discount Email

SendX

By meeting their expectations—about product recommendations and price—you’re drastically increasing their likelihood of buying your products. By giving shoppers what they want, you’re drastically increasing their likelihood of buying from your store. When you set a price, you know that it won’t be attractive to everyone’s eyes.

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Rise of the B2G Chief Growth Officer: Why CGOs Need the Right Marketing Partner

Bluetext

As is often the case, the success a CGO will have in extending the growth mission requires breaking down systemic barriers across functional silos, and gaining CXO buy-in. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

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Optimizing holiday marketing campaigns with connected TV

Choozle

Connected TV (CTV) is the perfect channel for your media mix if you want to launch eye-catching and meaningful creatives on the biggest screen in the house while utilizing trackable data to optimize marketing efforts later down the marketing funnel. Jump to: Connected TV advertising’s landscape. Measuring and optimizing Connected TV.

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Effective ways to ask for and get more customer reviews

Sprout Social

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. It makes them secure in their buying decision by showing them that others have made the same decision and that they are satisfied enough to recommend the purchase to others. Improved SEO. Create case studies.

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How Can Coupon Marketing Increase Customer Engagement?

Huptech Web

Once you have your hands on a coupon code, you just need to type it into that box, click apply, and watch the savings appear before your eyes. Keep an eye out for those magical codes, and watch as your wallet breathes a sigh of relief. For example, “Buy One Pizza, Get One Free! This is where the magic happens.

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20 Examples of Best Email Marketing Campaigns

SendX

CTA doesn't use sales-y words like 'Buy Now' or 'Shop'. This email was sent a few days before Christmas & taps on the fact that people need to buy gifts for others during the holidays. Harry's holiday newsletter Harry's is a DTC brand that manufactures and sells shaving supplies and men's personal care products.