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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

To be clear; there is no requirement under California or any other state privacy laws to push a ‘proactive’ cookie consent banner to website or mobile app visitors, but many websites have chosen to do so as a best practice and simple way of providing user choices with targeted advertising. Schedule a discussion today.

Privacy 76
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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

Create special offers, coupon codes or bundled discounts exclusively for customers referred by your affiliates. Send updated banner ads, text links, product shots and landing pages. Leading brands like Target, BestBuy and Home Depot now drive over 60% of their affiliate sales from mobile users.

Tactics 40
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Tips For More Effectively Qualifying Your Sales Leads

BenchmarkONE

Creating this relationship is crucial for any business – and lead generation is an essential part of this process. Using the terms ‘lead’ and ‘prospect’ interchangeably defeats their purpose. Leads vs. Qualified Leads. Leads are people whose contact information you have. Generating and Qualifying Leads .

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B2B Lead Generation vs B2B Advertising: What You Need to Know

Digital B2B Marketing

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B publisher that you are interested in lead generation and the majority will point to some form of white paper syndication program they offer.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Use these tips from the leading ecommerce experts to develop your game plan and boost your online sales. It says “Get coupon” in the top banner, but then “Doorbuster prices so low you don’t need a coupon!” Offer Free Gifts or Bundles. Think about bundling stuff more than just using the sledgehammer of a discount.

Bundling 145
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8 Best WordPress Scroll Popups Plugins to Boost Conversions

Optinmonster

And if you add a lead magnet, discount, or any kind of incentive, you can skyrocket your conversion rates. OptinMonster goes way beyond scroll popups and into powerful marketing features to generate leads, recover abandoning visitors, and increase sales/conversions. Manage and segment leads. Highlights. Minimal setup.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Second, it’s also a lead generation technique. Product bundling like this gets buyers to convert faster because they get a 2x return on investment (ROI) on their purchase. Jeffree Star uses a website alert banner to let customers know that orders after 12/19 will be delivered after Christmas. Nice way to evoke scarcity!