Content Marketing Institute

AUGUST 31, 2023

It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours. Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs.

Marketing AI 119

Marketing AI Content Marketing Planning Ethics 119

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. How we tested adding links to content on LinkedIn Social media is part art, part science. Impressions? Our social team designed an experiment to answer this question. “I

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Martech

SEPTEMBER 11, 2023

ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. On the other hand, I have found value in AI tools that can take an already existing video, for example a one-hour webinar, and turn that into several video shorts suitable for social media.

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. It makes a marketer wonder, though, what is the essential difference between buzzword “story” marketing and actual brand stories when it comes to social media? Here’s the thing about social media marketing.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Convince & Convert

APRIL 15, 2015

As some of you know, Google has a project called “Google Fiber,” where they insert super high speed fiber Internet connectivity bandwidth in certain cities. You think, “Well, why would Google want to be in the bandwidth industry?” Right now, fiber is in Kansas City, Provo, and Austin.

Google 145

Google Paid Search Agency Television marketing Ads 145

Digital Marketing World Forum

JANUARY 24, 2020

Brand personality should synthesize the founder’s vision and goals, the target audience’s lifestyles, and jive within its platform setting—where the first two components fit within the entertainment culture of users, albeit in a YouTube ad clip or tailored Instagram ad. In short, they don’t seem to be an entire waste of mental bandwidth.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Optinmonster

DECEMBER 2, 2020

One thing that many business owners and marketers forget is how much bandwidth it takes to run a website. In other words, Convert Pro will use your site’s bandwidth to work the way you want it to. When people see or sign up for an OptinMonster campaign, it’s NOT using our clients’ bandwidth. Social media.

Bandwidth 78

Bandwidth Tools Paid Search Agency Lead Generation 78

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Add to that, tight budgets and limited manpower. What are the business benefits of NER?

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. If you only have the bandwidth to create one video, prioritize based on your brand’s goals. Video ads are one of the most potent tools in a marketing arsenal.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

TrustRadius Marketing

APRIL 6, 2021

General Video SEO tips Self-Hosting versus Youtube Self-Hosting Pros and Cons Youtube Hosting Pros and Cons Self-Hosting Specific SEO Youtube Specific SEO. YouTube vs Self-Hosting for Video Content. Here are the pros and cons of hosting on youtube versus self-hosting. This piece includes. Self-Hosting Video.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Vidyard’s free offering can be used by anyone looking for an easy way to create and/or share videos.

Enterprise Management 65

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 65

The ABM Agency

AUGUST 30, 2020

So if you’re targeting more than one account and your creative team has already hit its bandwidth, your ABM strategy has to change. While organic social media isn’t a true ABM channel, it should align with your overall company goals. Turn it into a YouTube video, IGTV, and Instagram Stories. And that’s per target account.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

PureB2B

JUNE 20, 2022

Integrate them into social media post copy, feature them within key pages of your website and add them to your call scripts. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. First, YouTube is second only to Google in terms of popularity as a search engine.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

SmartBug Media

AUGUST 7, 2020

Many webinars might as well be YouTube videos, and that’s often their long-term fate. If you anticipate more questions than time, nominate someone with the bandwidth and knowledge to answer questions and add links in the chat. Tip #2: Make It a Conversation. That’s great! Leave at least half of your time for questions.

Marketo 105

Marketo Webinar Metrics Bandwidth FAQ 105

Hinge Marketing

OCTOBER 16, 2013

Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. Sometimes the social media content you create doesn’t need to have a sales or conversion objective. Create fun content for your audience.

Video Marketing 133

Video Marketing Bandwidth Education Social Media 133

Biznology

APRIL 8, 2014

I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.

Video Marketing 93

Video Marketing Content Thought Leadership Social Media 93

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard – press@vidyard.com.

Enterprise Management 54

Enterprise Management Marketing Automation Services Marketing Management Video Marketing 54

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Nelson Chacon , principal marketing manager for YouTube at HubSpot, highlights that there's no reason to choose between two platforms if your team has the bandwidth to tackle both.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Biznology

MAY 30, 2017

We’ve been friends since Freshman year at GWU and he’s been selling ever since, from executive laptops sitting atop Grecian columns to hosting, bandwidth, networking, and telecom services to language-learning platforms. The best salesman I know is Michael Obraitis. He’s become my mentor and I, his protégé.

Planning 186

Planning PR Cold Calling Webcast 186

Content Standard

JANUARY 6, 2017

Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. YouTube views aren’t growing quite as fast as they used to, and viewer engagement metrics are slowly declining. A Growing Wave.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Hubspot

JULY 28, 2020

I was on the fence, so I wanted to see what my favorite YouTubers were saying. Content offers, web traffic, and social media performance will give you the data you need to assess brand awareness. For a social media agency, that might be creating compelling Instagram stories. Keep up a helpful presence on social media.

Branding 93

Branding Brand Identity Opinions Paid Search Agency 93

SmartBug Media

AUGUST 2, 2023

With less budget or less headcount, marketers across all industries are looking for ways to increase blogging production or to find extra bandwidth somewhere in the myriad of tasks and strategic initiatives on their plates. Know your available resources. Who is writing your content? Are they a professional writer?

Bandwidth 52

Bandwidth Marketing AI Paid Search Agency Marketing Budget Creation 52

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Can we generate a lead by using social media for Software product? Question 24. Question 28.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Hubspot

JULY 24, 2020

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. For instance, let's say I charge $125 for social media services for one campaign. Or, you can assign the best employees for certain projects based on bandwidth.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Martech Advisor

OCTOBER 28, 2019

However, for a local marketer with so many locations to manage, the complexity required to work with that many media outlets was significant enough to be a blocker. For example, Google alone has 1 billion+ monthly users across each of its 6 major platforms (Google Search, Maps, Gmail, Drive, Android, and YouTube).

Advertising Agencies 56

Advertising Agencies Top of Funnel Advertisements Advertising 56

The Effective Marketer

JULY 13, 2011

As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. That meant people were going to his site and because he had already exceeded his monthly allotted bandwidth, the server was denying visitors the video

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. There's serious benefits in repurposing content.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Optinmonster

DECEMBER 29, 2020

That means Convert Plus will be using your site’s bandwidth for every new visitor that sees your optin campaigns. Only if your hosting plan is large enough to support the sudden spike and the bandwidth required by tools like Convert Plus. OptinMonster, on the other hand, won’t use up any bandwidth from your site.

Tools 64

Tools Best Practices Trigger Marketing Bandwidth 64

Hubspot

FEBRUARY 6, 2018

An awesome YouTube channel needs a consistent stream of content. But you're only as awesome as your bandwidth allows, right? SEO strategy, social media management, and conversion optimization are some of the most rewarding projects to take on because they’re usually attached to a meaningful, quantitative goal.

Creativity 78

Creativity Case Studies Paid Search Agency Bandwidth 78

ClearVoice

MARCH 26, 2020

Think mailers with specific incentives and creative ads that launch before YouTube videos. A team of media planners and creatives work to create direct messaging for target audiences. Communications or media agency. Earned media placements. Advertising agency. What do they often not offer? Branding or content strategy.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

DECEMBER 14, 2010

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Biznology

JULY 29, 2014

Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. But Chris,” you say, “you’re the most persistent, prolific, and committed social media devotee that I know.” Maybe so, but I don’t believe I do it for the joy of doing it anymore.

Google 80

Google Network Marketing Social Networks Communities 80