Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Enterprise Management Automation 106

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation? Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Strategy 124

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Budget Programs 96

Budget Programs Tools Best Practices Enterprise Management 96

ClearVoice

DECEMBER 18, 2023

Then, of course, you’ll include the content-specific instructions like your topic, any SEO keywords to include, and reference material. I don’t buy that often, so I want something that will last and provide me with a warm, intimate listening experience with my music; whether it’s on vinyl, SACD, or wide-bandwidth, online listening.

Content 88

Content Work Management Bandwidth Marketing Management 88

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. . What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. And before they do, they need to trust your brand as a thought leader in the market.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

ClearVoice

JULY 3, 2023

Content ideation provides a framework to help you generate and evaluate new content marketing ideas. You could base an idea on a high-volume keyword and target it toward your ideal customer, but it might not convert. Provide them with the tools they need for collaboration, keyword research, and data analytics. Content editors.

Creativity 52

Creativity Bandwidth Content Keywords 52

Conductor

MAY 2, 2022

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. But, scaling your organic investment also brings new challenges.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Conductor

DECEMBER 8, 2022

Check off the time-consuming task of in-depth keyword research with our new in-platform SEO service. Our Enterprise SEO Platform is all about empowering SEOs and content marketers to get more done faster and minimizing blockers. Request in-depth keyword research services in one click. Keyword research takes time.

Features 59

Features SEO Bandwidth Keywords 59

KoMarketing Associates

DECEMBER 13, 2018

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Social Media 122

Social Media Social Marketing Campaigns Planning 122

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Before we talk marketing, let’s chat about cars. Before we talk marketing, let’s chat about cars. What Is Your Artificial Intelligence Marketing Machine Capable Of?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Below, we discuss some benefits of using artificial intelligence in marketing. In marketing alone, artificial intelligence is already capable of so much.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Researching. Interviewing. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Bluetext

JANUARY 8, 2024

AI is everywhere , and that goes doubly so for the marketing world, with digital content marketing being the area with the most pronounced impact. So, get your reply prompts ready as we discuss how AI transformed the content marketing landscape in 2023. Can AI Tools Keep Pace With the Trade?

Marketing AI 26

Marketing AI Advertising Agencies Paid Search Agency Content Marketing 26

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Assess your keywords. Usually, the keywords you're targeting should have high search volume. Use ad extensions. Click-Through Rate.

PPC 100

PPC Campaigns Paid Search Agency Adwords 100

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry.

Work Management 107

Work Management Marketing & Strategy Marketing Strategy Practices 107

Unbounce

JULY 7, 2021

This is also where we believe digital marketing finds itself today —on the cusp of something new that’s about to overhaul traditional processes, manual data-crunching, and tedious testing by partnering up with artificial intelligence and machine learning. The Problem with Digital Marketing Today. It’s difficult to start one.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

SmartBug Media

SEPTEMBER 12, 2023

It can also save you time, giving you more bandwidth to dive deep into strategy. Just remember this: There’s a big difference between using Semrush’s Keyword Magic Tool as an integral part of your SEO plan. and asking ChatGPT last-minute to deliver 20 relevant keywords for a blog post you want to write anyway. That’s your job.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Computer Market Research

JUNE 11, 2019

Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. Product training.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Lake One

MAY 30, 2019

In many ways, B2B marketing is harder than B2C. So, how do you succeed at B2B marketing? Here are a few of the traits companies who execute B2B marketing well exhibit; things we’ve come to know through our own experience and through watching our B2B clients succeed. . 1) B2B Marketing Takes Patience and Grit.

B2B Marketing 40

B2B Marketing Paid Search Agency Planning B2B 40

TrustRadius Marketing

APRIL 6, 2021

Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization. Target the Right Keywords. SEO is about far more than just keyword stuffing. Before production even begins, make sure to take careful consideration as to what keywords you are planning to target.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that. HANDPICKED RELATED CONTENT: 3 Purpose-Marketing Lessons From Innovative Brands. You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Martech Advisor

OCTOBER 21, 2019

As AI-powered “edge” devices serve up customer choices, marketers need technology with predictive capabilities to pierce the bubble of brand awareness, writes, Christopher Connolly, Vice president of Product Marketing, Genesys​​ We joke about our future robot masters, but in fact we’re bringing technology to heel.

Marketing AI 46

Marketing AI Paid Search Agency Advertising Agencies Bandwidth 46

BenchmarkONE

JULY 8, 2020

A keyword list and SEO strategy . Your blog content should be high-quality , educational, optimized for search engines, and use the appropriate keywords. Sit with your marketing team and list out the various guidelines you want. Having a content marketing team will help drive your blog content into first gear.

Guidelines 68

Guidelines Bandwidth High Quality Lead Paid Search Agency 68

DivvyHQ

APRIL 18, 2019

For the past several years, Content Marketing Institute & MarketingProfs have been providing our industry with amazing research reports to help us benchmark and gain insights into the crazy world of content marketing. So what are those guide posts? Strategic Guide Posts – Audiences, Buyer Stages, Topical Focus.

Top of Funnel 72

Top of Funnel Marketing Strategy Marketing & Strategy Planning 72

SmartBug Media

AUGUST 2, 2023

Marketers being asked to do more—more leads, more traffic, more content— without more resources is nothing new. But especially in a climate in which marketing budgets are increasingly being slashed , the pressure to “hack” our way to improved performance is strong. Know your available resources. Who is writing your content?

Bandwidth 52

Bandwidth Marketing AI Paid Search Agency Marketing Budget Creation 52

PureB2B

AUGUST 10, 2021

Looking to increase your sales and marketing ROI? Now more than ever, teams are running with limited bandwidth and limited budget and need to do what they can to maximize resources to drive better campaigns and Account-Based Engagement (ABE). These days it’s all about turning your critical data into actionable intelligence.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

Sana Commerce

NOVEMBER 23, 2022

It’s important to analyze product demand to determine search traffic and keyword difficulty. If a market is very competitive, it’s going to be hard to rank on that keyword. Smart B2B businesses will need to invest in SEO tools and marketing specialists to game plan out how to move forward. DDOS attacks.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Content Standard

AUGUST 12, 2020

As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95