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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

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12 Tips to Write Better SEO Content

KoMarketing Associates

As content marketers, we need to consistently produce new material to see results. How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Assign a Keyword Target.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

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10 key e-commerce business risks and how to solve them

Sana Commerce

It’s important to analyze product demand to determine search traffic and keyword difficulty. If a market is very competitive, it’s going to be hard to rank on that keyword. Smart B2B businesses will need to invest in SEO tools and marketing specialists to game plan out how to move forward. DDOS attacks.

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Conduct keyword research to help make those blog posts more search-friendly. Why start there?

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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

What does this mean to you as a B2B marketer? You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Map keywords to every stage of the buyer’s journey. zettabytes (ZB) of data were created in 2020.