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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

As marketers doing our best to leverage the latest tools and capabilities in an ever-evolving technological landscape, it’s a question that’s growing more urgent every day. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. With over 3.5

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Keyword difficulty (and CPC) has skyrocketed in most verticals.

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How to Build a Review Acquisition Strategy

SmartBug Media

For example, there’s MarTech Health Directory for healthcare software, ClickZ for marketing services, and OpenTable for restaurants. As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). Look for quick ways to incorporate reviews into your marketing strategy.

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Numbers don’t lie. You might be thinking, “That sounds great, Courtney!