Why the time is right for augmented reality (AR) in marketing
ClickZ
JANUARY 8, 2021
Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature. Here are just a handful of the events helping this disruptive technology take center stage.
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