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Why the time is right for augmented reality (AR) in marketing

ClickZ

Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature. Here are just a handful of the events helping this disruptive technology take center stage.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

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5G's Impact on Marketing in 2020: Trends and Predictions

Martech Advisor

Demand surge in 5G mobile devices. This changing behavior will require brands to rethink their mobile experience. Google Chrome’s mobile app has already started notifying users if a website is slow to load. Brands will create more ephemeral content and focus more on mobile-only platforms to drive engagement.

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Best Free eCommerce Software

TrustRadius Marketing

Once your site is set up, you can sell on multiple websites simultaneously with unlimited bandwidth. . Other features include tax invoices, GDPR compliance, and a mobile-friendly shopping cart. You also get access to social media advertising on Facebook, Google, Pinterest, and Snapchat. .

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Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Writing for SEO. This also includes linking, keywords, etc.

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9 Best Practices to Get the Most Out of Your Image Ads

Metadata

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. In fact, they’re still shining—and our state of B2B social media advertising report proves that.

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Google Plays Referee in Search, Prioritizes Personalized Results

Content Standard

Google continues to take personalization in its own hands, hoping to foster more personalized results in search through a slight change to Google Analytics. Instead of users manually updating site tags for remarketing, Google Analytics now does it automatically and instantly.

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