Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. The process of winning a B2C customer can be extremely simple.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

JANUARY 11, 2022

A significant portion of online UX design guidance is written with B2C companies in mind. B2B businesses need to strategically plan their content differently than B2C businesses, however. Often, there’s a great deal of emphasis placed on the customer’s emotional journey. This journey doesn’t matter nearly as much to B2B companies.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Knowledgeable help. Convenience. Friendly service. Why Acquire New Customers?

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

DECEMBER 6, 2022

While B2C marketers have an established ecosystem, tools, common practices, and even standard pricing for their influencer marketing programs, B2B influencer marketing is different from B2C. ” Again, that’s not surprising. It’s still an emerging discipline, based more on relationships than transactions.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 5, 2022

Consider these two paragraphs from an actual guest post submitted to (but rejected for) this blog: “Undeniably there are maximum chances that the marketing strategy that works aptly for B2C will not run appropriately for B2B. It is something that stretches the sales procedure compared with B2C marketing.”

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

JULY 18, 2023

Influencer Marketing: It’s Social (But Pick Your Platforms Carefully) Influencer marketing continues to grow in importance across industries, though priorities, platforms, and practices are much different between B2B and B2C influencer marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

MARCH 10, 2022

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Staying true to your brand values and prioritizing the customer experience will make it easier for you to maintain a strong and positive brand image in the long run.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Instagram is the most used social network by B2C social media influencers. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. Image credit: DreamGrow.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Guest post by Brent Zahradnik. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Image credit: Thirdman on Pexels.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

JANUARY 24, 2023

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Webbiquity

JUNE 14, 2022

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Business developers can plan successful B2B sales meetings by following these effective tips. He studied advertising in university but is a life-long student of philosophy, design and art. .

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time!

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

NOVEMBER 11, 2021

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. These five points will help keep the client at the forefront of your scaling, ensuring effective, lasting expansion. It’s then possible to sustain long-term success for your company.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. However, while these are all great products, none are straight-up GA replacements. They are designed for different purposes, as noted. It also pulls in data from GA, GSC, and Google My Business (GMB) ads.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

NOVEMBER 8, 2022

Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. They often have a highly engaged fan base. Expert Endorsement: Industry experts are authoritative sources of social proof.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

OCTOBER 15, 2021

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. It’s essential to track your client engagement to determine the success of your marketing strategies when displaying your sustainability efforts.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Guest post by Eleanor Hecks. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JANUARY 12, 2022

The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. The Benefits of Corporate Giving. For many marketing leaders and professionals, giving back is the right thing to do.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. That wasn’t always the case though.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

JUNE 7, 2022

B2C companies, on the other hand, should use simpler language in general so the average customer can understand your offers, services, and features of your products. Don’t expect your customer to be an expert on your product. Make it personal.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

JULY 28, 2022

Marketing automation tools enable B2B and B2C firms increase sales with professionally designed, hyper-targeted, highly relevant emails. The quality and reach of your product release emails play a significant role in driving new product interest and sales. And there’s no need to do this manually.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

AUGUST 7, 2020

Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. While employees are working remotely, SEO and online marketing tools can help generate leads, communicate with prospects, and close sales. Start Marketing Anytime.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Image credit: Domenico Loia on Unsplash.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

MARCH 10, 2020

If you are a B2C marketer looking for quick turnaround while making a great first impression, social media promotions and offers are the way to go. You can use high-value grand prizes for special occasions like a company anniversary. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

DECEMBER 26, 2017

An Inc5000 member for 2017, headquartered in Atlanta, GA, with a team of 17 supporting 60 clients, Techwood has a reputation for quality execution within the B2C SEO and PPC subject matter areas. Techwood Consulting was founded in 2008 and is an elite digital consultancy that has core competencies in organic and paid search.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

NOVEMBER 28, 2023

Consider this: A B2B purchase typically has much more at stake than a B2C one. If you’re coming on too strong, you’re risking more than just the sale. You’re jeopardizing future partnerships and tarnishing your brand’s reputation. They need to trust you. If they feel pressured, that trust erodes.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 14, 2019

Designed mainly for business-to-consumer (B2C) companies that sell directly to consumers, consumer database marketing has tight security in place for storing consumer data. The main difference, obviously, is their target group; business data and consumer data. Consumer Database Marketing.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Your launch is just the beginning of an ongoing process of continual improvement. Influencer marketing is a bigger deal than you realize.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289