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The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. talk about how to create it, how to optimize it, and how to help it go viral.

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B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? Is there any difference at all? appeared first on Marketing Insider Group. Content Marketing

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. There is no exception for B2B.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

One reason that B2B perspectives have dominated the recent discussion of marketing automation is that the major B2C marketing automation products have receded from view after being absorbed by larger corporate platforms: Unica is part of IBM , Aprimo is owned by Teradata , Portrait Software is owned by Pitney Bowes , Epiphany is owned by Infor (which last month acquired marketing resource management leader Orbis Global , a bit of news I'd missed), Alterian is owned by SDL , and SAS is owned by, well, SAS. One vendor taking advantage of this opening is RedPoint.

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. The Forrester report stresses that B2B marketers are under as much pressure as their B2C peers to become customer-obsessed. B2B Loyalty, The B2C Way.

How Do B2B and B2C Marketers Use Social Media? [CHART]

It's All About Revenue

This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! How Do B2B and B2C Marketers Use Social Media?

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B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Below are a few ways in which B2B and B2C marketing differs. Intent. Messaging. Channel.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.). This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example. Perhaps I shouldn''t complain. data store.

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The State Of B2C Content Marketing In 2017 [Research]

B2B Marketing Insider

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group. Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

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How B2C and B2B Email Deliverability Differ

Marketing Action

The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. We often assume that is a consumer email address, and so potentially a B2C customer. In this situation, there is a tendency for B2C and B2B email delivery to converge and share the same filters. Mobile.

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation Blog

Consider the words of Shawn Burns , Global Vice President of Digital Marketing, SAP: “The B2B space has the same opportunities as the B2C space when it comes to digital marketing. What she has learned in the process reflects Burns’ observation: B2C digital marketing techniques she and her team discovered during their off hours work very well in B2B.

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Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

Junta 42

B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. These findings and more come from the Content Marketing Institute/MarketingProfs sixth-annual content marketing survey, B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America , sponsored by TrackMaven. 44% of B2B marketers).

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11 Impressive B2C Campaigns That B2B Marketers Can Learn From


In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. Yet, B2C marketers often have more room to stretch their imagination with lofty expectations for either witty or tear-jerking campaigns. 11 B2C Campaigns for B2B Marketers to Learn from in 2016. 1) Chobani.

What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams. From pretty much the beginning of mercantilism, B2B and B2C businesses have sold and communicated differently.

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How B2B and B2C Marketing Are Different

Paul Gillin

As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. The same tools can be applied – and we devote 250 pages to explaining how – but the tools that B2B marketers differ in some pretty basic ways from those liked by their B2C counterparts. My fourth book, Social Marketing to the Business Customer ,  came out this week.

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INFOGRAPHIC: Social Sharing - B2B vs. B2C

Client Bridge

study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. From Compendium, here's an infographic on what works for social sharing. View Original Article

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Why B2C Marketers and Agencies Need to Work Together

It's All About Revenue

This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11 billion according to the United Nations. It is also not breaking news to say that a great number of current 7 billion inhabitants of Earth are consumers; buyers; purchasers of goods, services, wares and so on. That Was Then.

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B2B Vs B2C Marketing Automation [Infographic]


Now, think of a B2B company as a country home with a badger problem, and a B2C company as a farm with hundreds of acres and droves of sheep. Marketing automation tactics should vary between B2B and B2C companies. That’s why B2C marketers are automating everything from welcome messages to birthday wishes and newsletters in an effort to increase sales and make customers feel special.

B2B Buyers Vs. B2C Buyers And Why You Should Care

B2B Ideas @ Work

But what really is b2b marketing and how is it really different than “b2c marketing?” ” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. The post B2B Buyers Vs. B2C Buyers And Why You Should Care appeared first on MLT Creative. We talk about “b2b” a lot at MLT Creative.

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B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. But it also means that B2B systems are much less flexible than B2C marketing automation systems, since the B2B systems are built around a fixed data structure that is derived from the CRM data model. Some B2C systems offer similar features and pricing with the same Software-as-a-Service business model. It’s technically possible for B2C systems to offer these features, and some do.

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[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

Modern B2B Marketing

As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. Just over a quarter of B2C marketers saw wearable technology as the next frontier for their marketing programs.

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B2C, B2B and What They Can Learn From Each Other

It's All About Revenue

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.). It is under that guise that we reached out to some very special folks to get their learned opinions on the whole B2C and B2B discussion, if you will.

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Eight ways B2B market research differs from B2C

The B2B Research Blog

One of the most important tricks is to avoid shoehorning a B2C research approach into a B2B environment.  B2B market research B2B Marketing Magazine column B2C market researchWarning.  Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions.  Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information.  The result is bad decisions. Research can also passively hurt business performance by not driving action.  Enjoyed this post?

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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. Today more thank ever, buyers want a human experience from the brands and businesses they buy from. read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. agree. They want interesting and human! But people buy from people they like.

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Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

As I noted in yesterday’s post , B2C marketing systems like Epiphany have actually been more popular acquisition targets than B2B products. Since many readers of this blog are unfamiliar with the B2C products, it’s worth taking a detailed look at Epiphany’s components. Again, this is typical of B2C systems, while B2B query builders are sometimes more limited. Neat trick.

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Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

It's All About Revenue

Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Let's just cut right to the chase. Even the most well thought-out marketing plans are bound to fail unless they are executed properly using the right technology. That sounds pretty cut and dry, right? Altimeter). Econsultancy). Experian).

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Selligent Brings a New B2C Marketing Automation Option to the U.S.

Customer Experience Matrix

The late 1990’s were really the last time we saw major innovation in the B2C market, when vendors like Unica and Aprimo released their then-innovative systems to create lists for direct mail and, somewhat later, email campaigns. The basic architecture of Selligent is typical for B2C marketing automation systems. Too many bits or something. ** See my list of mid-tier B2C systems.

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How Does B2B Marketing Compare to B2C?

KoMarketing Associates

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing?  In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. Here are a few areas where B2B marketing can shine.

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3 B2C Companies That Have Tackled the Marketing ROI Challenge

Content Standard

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. ” – Boss.

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8 Reasons Why B2B Social Media is Easier than B2C

Social Media B2B

Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space.  Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. B2C marketing is largely based on a product and its price. B2B companies tend to have less people talking about their brand than B2C companies.

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What is the Difference between B2C and B2B Marketing?

Savvy B2B Marketing

But if you’re used to writing for B2C companies and you get asked to write B2B marketing copy, you might well take a moment to ask yourself, “What’s the difference between writing copy for B2B and B2C?” ” To answer this question, you have to start out by understanding B2B buyers vs. B2C buyers. Who’s making the decision? Ever gotten it wrong?

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IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation. The company’s mix of B2B and B2C clients may also confuse potential buyers and drive down the price a bit. My only reaction was, What the heck took so long? So we’ll see.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The interesting news was that B2C marketing automation remains separate. As this suggests, and conference presentations confirm, Salesforce has kept B2C marketing distinct from its Sales and Service businesses, most importantly at the data and platform levels. The good news is the B2C marketing vision. It’s not really surprising that Salesforce kept its B2C platform separate, since Salesforce''s core technology isn’t engineered for the massive data volumes and analytical processing needed for B2C in general and consumer Web marketing in particular.

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The Difference Between B2B and B2C Digital Marketing

Social Media B2B

I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. It’s important that we recognize the shift in how similar B2B and B2C have become. The nature of influencing a purchase decision in an individual or household is of course more obvious and directed in B2C, whereas in B2B we have hierarchies and people in decision chains.

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4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals

Modern B2B Marketing

Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. We call this customer nurturing. What is the range of products that you offer?

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How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]


HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. They looked into the differences in social shares, content length, and performance on social networks between B2B and B2C posts and broke down the data in our latest report: B2B vs. B2C Content Lessons.

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting.