The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Adobe Experience Cloud Blog

MAY 9, 2013

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Walker Sands

OCTOBER 23, 2019

According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Jonah has spent decades uncovering the behavioral science underlying how ideas diffuse through word-of-mouth and social transmission.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Navigate the Channel

SEPTEMBER 29, 2022

We’ve located some of the best guerrilla marketing examples to generate marketing ideas for B2B building supply companies. In other words, you’re not doing what everyone else is doing, so people notice you, maximizing word of mouth. And yes, it can work in the B2B building materials industry.

Examples 65

Examples Word of Mouth Marketing Budget Branding 65

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Exo B2B

FEBRUARY 28, 2024

A successful customer experience triggers an avalanche of positive effects on the company: Customer referrals: delighted customers go viral, in a good way. Let’s take a closer look at how Cx is evolving in the B2B context, and how companies can optimize it to achieve sustainable results.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth. It refers to the process of leveraging word of mouth marketing to turn customers into volunteer marketers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Vision Edge Marketing

APRIL 12, 2022

B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value. A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. Word of mouth is essential to the success of a PLG strategy.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Product 184

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. If it can be measured, it probably should be measured. A good audit helps you figure out why.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Rev

AUGUST 23, 2023

And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. PLG emphasizes a user-centric approach. Sections: What is it? Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Walker Sands

NOVEMBER 6, 2019

Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content. Here are a few key takeaways from the discussion: Word-of-mouth is still important. Think again. Top-of-mind means tip-of-tongue.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Navigate the Channel

JANUARY 8, 2024

For good B2B examples, go here. This connection can drive brand loyalty and word-of-mouth marketing. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories. For proof in story form (see what we did there?),

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

PureB2B

MAY 30, 2022

Instantly access accurate B2B data for email campaigns with Leadiro. 91% of B2B marketers use content marketing , and if you're not already investing in content, it's time to rethink your marketing budget allocation. Word of mouth and referrals are compelling influences on purchase decisions. It's simple.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Dig deeper: 6 tips for optimizing LinkedIn content for B2B marketing Unlocking the potential of employee advocacy in content marketing Look at your employees’ personal networks as an untapped reservoir of opportunities.

Marketing & Strategy 139

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 139

SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. 6 growth hacks for B2B companies. Sales and marketing are the pillars of any B2B company. Start small.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Outgrow

AUGUST 6, 2021

Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Q3 How do you find B2B leads? Calculators.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Golden Spiral

JANUARY 31, 2019

And you’re B2B. You’ve probably heard that B2B email marketing is tougher than consumer marketing. B2B emails report a 4.6% Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. This is just as true for B2B as B2C. lower open rate than B2C.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Schubert B2B

JANUARY 2, 2018

Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year. And in 2018, B2B social media use is undoubtedly going to see similar exponential growth as new technologies and marketing tactics come into play. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. But why stop there? 69%) and Facebook (.77%).

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Humanize Your Brand.

Social Media 144

Social Media Social Marketing Media Planning 144

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. You have unlocked another part of reaching your audience, whether with a video on social media that goes viral or a gated piece of content landing quality lead after quality lead. But… when something does win?

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. LinkedIn offers 80% of social media B2B leads , for example. It goes beyond to ensure a buying customer becomes the brand’s ambassador. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Content Marketing Institute

APRIL 30, 2018

Although that term is often associated with software or apps, Teju is adamant that the concept works for any B2B or B2C company: “The same thing applies for a software as a service company, applies for a law office, or for a marketing agency: You want to make sure you have delighted customers who are referring you to people they know.”).

Top of Funnel 103

Top of Funnel Work Management Demand Generation Agencies Marketing Management 103

Adobe Experience Cloud Blog

OCTOBER 30, 2018

That gives them a natural virality that businesses can use. Coupling these activities with paid efforts will lead to more word of mouth organic growth as your paid advertisements are talked about by new customers to already engaged users. Memes are cultural behaviors that spread from person to person through imitation.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. You can build the kind of organic following that raises your profile and generates positive word-of-mouth. How can this gap be bridged, and why is it worth your attention?

Social Media 127

Social Media Media Guidelines Buyer Personas 127

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. The book shows you how to reach the super connectors who ignite viral epidemics through word-of-mouth. MLT Creative recently had the pleasure of hosting Mark W. Companion eBook.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. The course shares the difference between writing for B2C and B2B brands, with formulas to write compelling copy. Viral Marketing and How to Craft Contagious Content - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120