KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. 7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Biznology

JULY 7, 2021

Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Webbiquity

JULY 25, 2023

Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. Make sure to redirect any removed URLs to relevant active pages. To the extent possible, retain all current page URLs. Make sure any changed URLs are properly redirected to the corresponding new URLs on the redesigned site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

KoMarketing Associates

OCTOBER 12, 2022

Make sure the checkbox next to “Tag the URL that people click through from my ad.” This is especially important in the B2B industry, where long sales cycles can make it difficult to track the true impact of marketing campaigns. . Learn how KoMarketing can help your B2B organization with its Search Engine Advertising!

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. Direct website traffic refers to when people intentionally type your URL into a search engine to visit your website. Direct Traffic.

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

BOP Design

APRIL 13, 2023

Why is a website page that most people get to by “error” and don’t see very often, so important for a B2B website? A 404 page informs a visitor to a B2B website they have reached the domain they requested (specific web address), but the URL path provided no information. What is a 404 page? User errors and mistakes happen.

Marketing Websites 103

Marketing Websites B2B Domain Design 103

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

KoMarketing Associates

MARCH 22, 2018

Pull the relevant URL from your website without you needing to enter it as a Display URL. How can DSAs help B2B advertisers? In our experience, there are three distinct advantages to implementing DSA campaigns for B2B brands: 1. Specific webpages: URLs: You could target URLs that share similar strings.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JUNE 17, 2020

Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. Do personalize your LinkedIn URL. Click Edit public profile & URL in the right rail.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Webbiquity

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

Traffic 225

Traffic Marketing Websites B2B Paid Search Agency 225

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It Get MarTech!

Paid Search Agency 126

Paid Search Agency Ads Campaigns Account Based Marketing 126

KoMarketing Associates

APRIL 10, 2020

So what can B2B digital marketers do to demonstrate impact in such a scenario? Ensure campaign tracking URL’s are in place and dig deeper into performance reports to analyze the quality of traffic acquired. Take snapshots of quality interactions with target markets.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Specific URLs. When it comes to B2B paid campaigns, the landing page is ultimately going to sell the user on a product or service. Final Thoughts.

Advertisements 207

Advertisements Advertising Optimization Google 207

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Follow along! Geo >> Location. Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Just enter the URL of the website to get a detailed analysis.

SEO 272

SEO Traffic Tips SERP 272

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Read more about it here. bw_banner_cta]

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

BOP Design

FEBRUARY 19, 2021

Writing copy for a B2B website takes skill and expertise. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. The most successful B2B website copy starts off by stating exactly what the page will discuss – clearly in a headline or subheading.

Copywriting 130

Copywriting Tips B2B SEO 130

Only B2B

MAY 10, 2021

Irrespective of your industry, while launching your product, hosting a webinar, or introducing a sales deal you will always need B2B contact list to reach out to your targeted prospects. How To Get Your B2B Contact List? But the quickest one you might be using is renting or buying B2B list , but how about building your own? .

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. Best Practices for URLs. Keep the URL concise.

SERP 295

SERP Features Google Top of Funnel 295

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? 2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Read more about it here. bw_banner_cta]

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

SmarkLabs

JANUARY 6, 2023

As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. In this article, we’ll cover everything you need to know about UTM codes and how to use them in your B2B marketing efforts. How to Use UTM Codes in B2B Marketing.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Exo B2B

MARCH 6, 2024

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog?” Remember: the success of a B2B blog is built over time. Whether B2C or B2B.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. For example, instead of targeting a particularly competitive term like “marketing automation,” start by targeting a more specific term like “b2b marketing automation examples.”. Avoid URL Changes.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

The Lead Agency

JANUARY 12, 2021

So, in the B2C marketing world, QR codes are becoming commonly adopted, but what about B2B? Why are QR Codes of Interest to B2B Marketers? At this stage, if the reader is interested, they would have to get their phone, open a web browser and proceed to enter the URL into the search bar. So, where are QR codes best utilised?

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

KoMarketing Associates

MARCH 20, 2018

These are just some of the things we need to consider and some of the ways SEO can help improve the overall B2B customer experience. One of the biggest challenges in search is understanding not only what B2B buyers are using to search but what they are looking for when they do. Is the URL correct? Is there a URL?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Do you want proprietary B2B content marketing? Talk to our experts.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

BOP Design

JUNE 15, 2021

A great content marketing strategy relies heavily on a B2B website as the central hub of activity. For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy. This includes simple things like making sure each resource has its own url and image.

Paid Search Agency 118

Paid Search Agency Design Marketing Websites Tips 118

Webbiquity

MARCH 5, 2020

Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. The post How to Build a Technical SEO Dashboard Using Google Data Studio appeared first on B2B Marketing Blog | Webbiquity.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

BOP Design

MAY 24, 2021

Below are tips from my B2B web design experience on steps you can take to limit website downtime. If your hosting goes down, your B2B website goes down. >>What to Do If Your B2B Website Goes Down.<< Some people logging into the B2B website may only need access to one or two parts. Choose Good Hosting.

Marketing Websites 128

Marketing Websites Marketing Agencies 2 B2B Work Management 128

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Let’s take a closer look at how to audit your legacy B2B content: Step 1: Review Content Performance.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52