Onalytica B2B

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B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. Twitter Handle.

Twitter 100
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Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

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8 Tips for B2B Christmas Marketing

Onalytica B2B

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December. FOCUS ON SOCIAL MEDIA.

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Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are. Where they happen to either be present on and/or consume most of their media is Instagram, Twitter, Facebook and YouTube.

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

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Interview with Doug Kessler

Onalytica B2B

Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). or twitter: @dougkessler. Location: London and NYC.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.