nDash

NOVEMBER 19, 2020

Storytelling is what I do best. Brian’s content marketing experience includes branded microsites, B2B writing, B2C writing, email marketing, e-commerce, sponsored content, and blog and article writing. Area of expertise: . real estate, deeds, and wills. privacy law. law and medicine. environmental law . immigration law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Contently

JUNE 5, 2017

It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. Its suite of tools give storytellers the data and technology they need to tell important stories. Yet that creative ambition comes with a lot of risk.

Marketing AI 75

Marketing AI Branding Brand Identity Content Marketing 75

Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to personalize the experience.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Much of it is poor storytelling toward prospect pain points. Pre-Funnel: Attracting audiences before they have determined need. Paid Search.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Vidyard

DECEMBER 29, 2014

This is the best of the best in both B2B and B2C footage – you’re going to want to learn from these guys. Best B2B Series: AT&T’s “Frank & Charlie” AT&T went all out in this entertaining series of a veteran network technician and his rookie counterpart. The countdown starts … … now.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. MOI is a global B2B online marketing agency for technology brands. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Another mid-sized city, Cincinnati, Ohio, has followed a similar storytelling route.

Storytelling 54

Storytelling Branding Brand Identity B2B Thought Leadership 54

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

BDB

FEBRUARY 1, 2023

The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. they don’t have to be standard presentations.

Work Management 52

Work Management Marketing Management Product Planning 52

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Seismic

MARCH 25, 2021

B2B selling has always been about building trusted relationships with your buyers, now it’s gone digital.” LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction. A vision for better buyer engagement and AI-guided selling.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

A wise man once told me, or rather reminds me daily, that the only way to create truly meaningful time with your audience is through original, sustainable storytelling. While I wholeheartedly agree with him, it’s recently become clear to me that storytelling doesn’t come easily to most people. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. B2B Websites have much to learn from above. Does your website tell a compelling story? There is indeed much content on this site, but there’s no guide for a call-to-action.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. Kelsey Libert.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Integrated B2B

MAY 23, 2013

Traditional HR spend levels for B2B companies range greatly. So far, we’ve achieved our ambition of producing 10 videos in a single day of shooting, which is plenty of content to populate the video section of a good employer branding microsite. Not enough money. And we’ve also produced the first sites for three multinational employers.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Hubspot

FEBRUARY 15, 2017

3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. Since then, a microsite has been dedicated to the partnership. 4) BMA Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. A Breakdown of Social Sharing Habits in B2B. This post rules my B2B world. 15 Expert Tips for B2B Video Production.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. A Breakdown of Social Sharing Habits in B2B. This post rules my B2B world. 15 Expert Tips for B2B Video Production.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. A Breakdown of Social Sharing Habits in B2B. This post rules my B2B world. 15 Expert Tips for B2B Video Production.

Resources 50

Resources Content Marketing Planning Best Practices 50

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Marketing Insider Group

JULY 1, 2020

But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. So do the 91% of B2B marketers who are using content marketing today. The Content Marketing Editor (Storyteller + Strategist). And (no surprises here), consumers like it. How to Gain Buy-In for Content Marketing.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

ClearVoice

JULY 12, 2022

For example, B2B organizations find success in their content marketing efforts that are tied to conferences and webinars, research reports, short articles, and eBooks. Trend: At “The Drum Predictions 2022 Festival,” the discussion of the evolution of B2B content marketing took center stage during a conversation featuring top B2B marketers.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

FEBRUARY 5, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. We all know, or have at least been told, that good content is powered by good storytelling. ” What does her statement mean?

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

Hubspot

OCTOBER 2, 2013

For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. 1) Tell a Story.

Content 28

Content Microsite Creativity CAN-SPAM 28

SnapApp

FEBRUARY 4, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. . We all know, or have at least been told, that good content is powered by good storytelling. What does her statement mean? Conclusion.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Hubspot

JANUARY 5, 2016

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 1) Chobani. 3) Starbucks.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28