Walker Sands

APRIL 5, 2019

When we opened our Seattle office in January 2018, we were excited to be joining such a vibrant tech community and were eager to make our mark by working with some of the area’s most innovative B2B tech companies. LiveStories’ Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. MOI is a global B2B online marketing agency for technology brands. Dog Digital.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Another mid-sized city, Cincinnati, Ohio, has followed a similar storytelling route.

Storytelling 52

Storytelling Branding Brand Identity B2B Thought Leadership 52

Marketing Insider Group

MARCH 23, 2015

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. Not exactly…. Create Value In Your Brand.

Storytelling 100

Storytelling Microsite Network Marketing Television marketing 100

BDB

FEBRUARY 1, 2023

The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

SnapApp

AUGUST 9, 2017

What comes to mind when you read the phrase “B2B marketing?”. . Don’t think for a moment that B2B marketing has to be less exciting than marketing to consumers. Here are 10 tactics B2B marketers can steal from the successful B2C marketing pros to create more engaging, more human B2B marketing campaigns. .

Tactics 48

Tactics B2B Marketing Microsite B2B 48

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Category: Online Video. HealthBiz Decoded ( [link] ). Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Category: Online Video. HealthBiz Decoded ( [link] ). Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Account-Based Marketing (ABM) is a relatively new concept in B2B marketing and may be a new program type for your business, with that being said you cannot “set it and forget it”. Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. And then the power of MediaFly in our, which is now called engagement.

Work Management 52

Work Management Marketing Management Product Planning 52

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge -- whether it's from their peers, or from the organizations looking to provide them with solutions.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. General Electric. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. Videos are compelling. B2B Websites have much to learn from above. Does your website tell a compelling story? Yes I can call them or email them, but not ready yet.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

FEBRUARY 15, 2017

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing. "The

Paid Search Agency 76

Paid Search Agency Paid Content Advertising Agencies Budget Programs 76

Integrated B2B

MAY 23, 2013

Traditional HR spend levels for B2B companies range greatly. We’re also addressing the need to be able to create videos, such as employee testimonial videos, at an affordable cost without compromising quality (i.e. Not enough money. And we’ve also produced the first sites for three multinational employers.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 59

Resources Planning Content Marketing Best Practices 59

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Kelsey Libert.

Work Management 147

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 147

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Building a Video Marketing Strategy. At some point along your content journey, you’ve likely heard about this thing called video.

Resources 50

Resources Content Marketing Planning Best Practices 50

Marketing Insider Group

JULY 1, 2020

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Live@Cisco Facebook videos. image source.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

This includes—but isn’t limited to—blogs, videos, social media posts, etc. For example, B2B organizations find success in their content marketing efforts that are tied to conferences and webinars, research reports, short articles, and eBooks. Using Video Games to Reach Younger Audiences.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. However, to be successful, you need to understand the right ways to leverage video’s tremendous power. Video’s value proposition. Click To Tweet.

Top of Funnel 108

Top of Funnel Video Marketing Enterprise Management Tips 108

SnapApp

FEBRUARY 5, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. We all know, or have at least been told, that good content is powered by good storytelling. Video testimonials. I dig it.

Microsite 54

Microsite Case Studies Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. . We all know, or have at least been told, that good content is powered by good storytelling. Video testimonials . I dig it.

Microsite 48

Microsite Case Studies Case Study Top of Funnel 48

Hubspot

OCTOBER 2, 2013

For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. You may be writing about some boring industry concept, but that doesn''t mean you can''t weave in a little storytelling. 1) Tell a Story.

Content 28

Content Microsite Creativity CAN-SPAM 28

Hubspot

JANUARY 5, 2016

For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. Of course, B2B and B2C marketing have their long list of differences. 1) Chobani. 3) Starbucks.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Examples 102

Examples Marketing AI B2B Marketing Content Marketing 102