Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. Q: Did you start out wanting to be in marketing?

SME 109

SME Custom Publishing Customer Surveys Landing Pages 109

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. What is the Difference Between SMB and SME? SMEs (small-to-medium enterprises) operate similarly to SMBs but at a slightly larger scale. Assemble an SMB-specific sales team.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. What if…you could garner more website traffic but also generate more leads?

Demand 63

Demand SME B2B Adwords 63

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

BOP Design

MARCH 17, 2020

While I enjoy crafting content and editorial calendars, I understand this isn’t a fun task for many marketers. One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small. Read more: How to evaluate what works in your B2B content marketing.

SME 64

SME Content Trade Show Case Studies 64

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. Consider who you want to sell to, what you want to sell online, whether you want to expand to new markets (e.g.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Canadian Marketing Association

FEBRUARY 7, 2019

As technology and automation in B2B marketing grows, there are increasing calls to make B2B marketing more human. This happens to be the theme of CMA’s B2B Council, roughly translated as ‘B2B is B2P, where P is (obviously) people’ The Big Human Idea. and a member of the CMA B2B Council.

B2B Marketing 48

B2B Marketing B2B SME Transparency 48

Jifflenow

OCTOBER 14, 2019

These are B2B engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results. What are General Meetings?

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. What if…you could garner more website traffic but also generate more leads?

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

Digital marketing is no different. Unlike the competition, Quora’s platform doesn’t trap you into a labyrinth of memes, selfies, and menial posts, but instead offers a unique perspective to entrepreneurs and business marketers alike. What if…you could garner more website traffic but also generate more leads?

SME 40

SME Demand B2B Adwords 40

The Mx Group

MAY 9, 2018

In this era of over-stimulation, people can smell a marketing message a mile away. B2B people, the decision-makers you’re likely trying to reach, have an even more heightened sense of smell. We B2B marketers know to lead with an authentic marketing message that, frankly, doesn’t sound like marketing.

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

Valasys

NOVEMBER 5, 2019

B2B marketing is all about the inbound practices to improve customer experiences (CX) & ultimately provide the customers with apt products or services resonating with their pain-points. Furthermore, emails are used by 93% of marketers to distribute content. Ways to Establish Trust at First Contact with A B2B Lead over Email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Jifflenow

OCTOBER 14, 2019

B2B meetings involve engagements with qualified prospects or existing customers. Sales and marketing organizations develop programs to increase the number of these B2B engagements. Many enterprises are prioritizing more B2B customer meetings over other metrics to measure results. What are General B2B Meetings?

Enterprise Management 40

Enterprise Management Marketing Management B2B SME 40

Exo B2B

DECEMBER 12, 2017

The martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized entrprises (SMEs) that are still struggling to integrate a simple CRM?

Marketing Automation Services 40

Marketing Automation Services SME B2B Work Management 40

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Marketing experts. Essentially, a copywriter is a content writer. So, in it goes! Personality shines.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

The Brit Agency

MAY 27, 2019

Without a doubt, your website is your #1 sales person - whatever your company size, new business start-up, SME or Fortune 500 global corporation, size doesn’t matter. We call these websites - Inbound Websites - as they' re built and optimized to do a specific job and perform the function of lead generation.

Design 40

Design SME Marketing Websites Top of Funnel 40

The Lead Agency

APRIL 27, 2020

one of the most important marketing tasks you can do is to set goals and objectives for the year ahead. Because if you don’t know what you’re trying to achieve, you’re not going to get the most out of any marketing campaign, or for that matter, any other business initiative. Why Make Business And Marketing Goals Now?

Planning 62

Planning Allocation SME Advertising Agencies 62

EveryoneSocial

DECEMBER 19, 2022

While your company may have a slightly different vision than the next, most thought leadership strategies aim to accomplish the following: Help your brand create a unique point of view in your specific market. Grow marketing and sales results over time through consistent content. This then also leads into your point of view.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Content4Demand

NOVEMBER 6, 2018

And blogs should be a priority component of your content marketing strategy. The Demand Gen Report 2018 Content Preferences Survey Report found that 71% of B2B buyers go to blogs for information during the purchase process. Let your curiosity lead you through your research. Conduct SME interviews and additional research.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Benefits of a playbook A playbook provides a structured approach to achieving sales goals. Lead qualification plays Provide a detailed guide for evaluating whether a lead is likely to convert.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Chris Koch

AUGUST 13, 2010

But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Following the trail of bread crumbs leads us to a caring, thoughtful person. So what can we take away from all this as B2B marketing professionals?

Social Media 100

Social Media Media B2B SME 100

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Chris Koch

MARCH 25, 2011

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. Appeal to their egos.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Chris Koch

APRIL 9, 2010

Here are a few to consider: Lead a niche. SMEs with deep expertise in a particular niche can build a strong and loyal following—if not necessarily huge blog traffic. A former colleague that I really admire managed to mention his 30 year experience in marketing into the first minute of conversation with anyone new. Have the data.

SME 100

SME Aggregators Blogger Social Media 100

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Aberdeen

JULY 1, 2019

By comparison, traditional recruiting and staffing leads to an increase in this likelihood of only 28%. While RPO is not a replacement overall, it is a strategic partner that helps re-align the internal needs of the organization to the external demands of the market for candidates.

SME 40

SME Class Acquisitions Work Management 40

Content Standard

MARCH 14, 2019

We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ? So how do you test the waters? Start a Series.

Tactics 108

Tactics Brand Identity Branding Planning 108

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

Wondering Out Loud

FEBRUARY 1, 2010

A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. First, I’ve been marrying traditional and social to drive sales leads for a number of years all while being told – here’s the second reason – that social media and marketing do not mix.

SME 40

SME Webcast Telemarketing Paid Search Agency 40