Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI Organization Top of Funnel B2B 62

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Lead Forensics

JANUARY 26, 2024

It’s a strategy often used with start-ups but established B2B companies can profit from it just as much, even if only applying growth hacking strategies to a new product, rather than the entire business. Some Specific B2B Growth Hacking Ideas Every business is different and you need to find the best growth hacks for your circumstances.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. B2B marketers have additional challenges, of course. B2B products tend to be much more complex and at a higher price point.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Let’s explore why B2B marketers may want to rethink TikTok as a viable option. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? Meet Haily.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! One factor is that not every B2B marketer is a Hemingway—not all our stories are that engaging.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Walker Sands

OCTOBER 23, 2019

According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Whether it’s to boost website traffic or increase leads, producing compelling content for your audience is a must. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Circle Studio

MAY 26, 2022

As a B2B marketer, you might find yourself intrigued by the rising popularity of TikTok and the growing number of brands starting to use it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. Morgan & Morgan went viral in 2021 for this video of their CEO. Are You Serious?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing. Let’s explore this a little further.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

6sense

MAY 12, 2020

6sense , the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge® intent within the 6sense Account Engagement Platform. Bombora is the leading provider of Intent data for B2B marketers.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! That’s priceless.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Heinz Marketing

APRIL 30, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Your B2B Website Power Page: Seven Must-Have Ingredients. For more organic traffic and breakthrough conversations for B2B websites, marketers must have a power page.

Conversion 97

Conversion Effectiveness Brand Identity Branding 97

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Valasys

DECEMBER 9, 2019

Choosing the best lead generation company can be very daunting & tedious task. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

NetLine

JULY 2, 2020

The reality many B2B businesses face is that in order to support their employees and communities effectively, let alone operate, they need to be driving revenue. . Where Does B2B Marketing Go From Here? B2B marketers have already had to adjust so much of what they had planned for 2020. Leading with Empathy.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Sprout Social

OCTOBER 10, 2023

The key takeaway: Inclusive, diverse partnerships combined with a content strategy that centers authenticity can lead to significant follower growth and increased engagement. The nostalgic star went viral after his “Message From Steve ” video, celebrating the 25th anniversary of Blue’s Clues.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Pricefx , the leading SaaS-based price management, and price optimization solution, is creating a bridge between sales and marketing.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Oktopost

DECEMBER 1, 2022

Want to hear more from renowned B2B marketing leaders? Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Social Media 114

Social Media Media Transparency Viral Marketing 114