The Marketing Blender

NOVEMBER 22, 2023

Greetings and welcome to The Marketing Blender. We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. Your prospective B2B customers may have concealed meeting points. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C customers are consumers, and B2B customers are companies. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sana Commerce

DECEMBER 6, 2023

Simplifying B2B customer experience with barcode scanning As Sana Commerce collaborates with Dynamsoft, customers get to experience scanning technology like never before. B2B customers use their own smart devices and therefore don’t require investment in machinery.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Heinz Marketing

MARCH 29, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space. But marketing emails aren’t pointless if they’re eventually opened and at least skimmed through.

Sales Cycle 105

Sales Cycle B2B Sales Video Marketing B2B 105

Zoominfo

FEBRUARY 17, 2021

So you’ve got yourself a list of new leads to turn into possible customers. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research.

Marketing AI 78

Marketing AI Research Tactics SME 78

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SendX

DECEMBER 7, 2020

Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Whichever it is, your struggle is genuine, and to overcome it, you have to familiarize yourself with the available technologies, various digital marketing channels, and your customers' changing preferences.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. First of all, on the short or long-term effects of this Pandemic on B2B marketing, 65% say this will have major or moderate effects.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Marketing Insider Group

SEPTEMBER 8, 2020

You might think that email drip marketing is kind of old-school. How well does email drip marketing work? Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. The copy in drip marketing needs to be sharp yet sincere.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. You also need marketing technology (martech) tools. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. While these tactics are often used in the B2C landscape, B2B marketers should take note.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

KoMarketing Associates

OCTOBER 19, 2017

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. These numbers show how important it is for B2B companies in the China market to have a presence on Weibo, but also how much of a challenge it can be to stand out in a competitive environment. Followers: 1.4

Profiling 120

Profiling Examples Enterprise Management B2B 120

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. Not surprisingly, the “leads” advertisers would get from the magazines were a mixed bag. Sound familiar? Guess what.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Terminus

DECEMBER 4, 2023

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Shortening the Sales Cycle B2B sales cycles can be lengthy and complex.

B2B Marketing 29

B2B Marketing Personalization Marketing Management Marketing Automation Services 29

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Marketing Interactions

AUGUST 15, 2021

Which, as a marketer, I found disappointing—and yes, a bit maddening—until I stopped to think about it. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? And arguably for a marketing qualified account (MQA). Here’s why.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Insider Group

AUGUST 25, 2020

Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation programs. Even better, some sales automation programs allow you to integrate them with your content marketing platform.

Automation 270

Automation Sales Qualified Leads Lead Scoring Lead Ranking 270

The Point

MARCH 8, 2018

Technology marketers love analyst reports. Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

The Point

MAY 28, 2019

Like so many other trends that first take root in the consumer realm, B2B companies are starting to take note, to the point where chatbots – programs designed to simulate (and stimulate) conversation with online users – are being heralded as the “next big thing” in B2B marketing. Inserting chat into a lead nurturing.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Marketing Interactions

NOVEMBER 2, 2021

But, for marketers, questions are one key to B2B buyer enablement. B2B buyers facing a problem must find out how to fix it—or even if they should. But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. Really elementary.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Without further ado….

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Martech Advisor

SEPTEMBER 10, 2019

B2B marketers looking for big-time business transformations need to challenge the status quo and focus on what really matters – building relationships. Yet, sixty-four percent of marketers report they are challenged in showing their financial impact, according to the 2019 CMO Survey. Insert: account-based marketing (ABM).

Account Based Marketing 75

Account Based Marketing ABM B2B Marketing Marketing Management 75

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. What is Video Marketing. What are the Benefits of Video Marketing for Business. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. How it works. Past purchase behaviors.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92