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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Is the traffic mostly generic? But in the B2B arena, capturing key customer contact details may be enough. Email Marketing Performance Email marketing results may matter more to B2B companies than a consumer brand might. If so, it should probably be on your core tracking list.

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How to Define Social ROI for B2B marketing

Valasys

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. 75% of B2B buyers use social media to support their business purchase decisions.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. The post How To Get A Positive Return On Your Marketing Investment appeared first on B2B Marketing Insider.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Reddit is among one of the many social media channels that have emerged as an operative source of referral traffic. According to HubSpot, over 40% of the world’s population is on social media. Referral Traffic being fetched by Reddit: Building a well-engaged list of followers on Reddit must contribute to the website traffic.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. According to HubSpot, 80% of potential customers use search engines to find local information. It’s a hot topic for Google in 2019. Focus on the Local SEO Links: .

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The email tool from HubSpot is free for up to 2,000 emails per month.