Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media 62

Social Media Work Management Tools Media 62

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. industry news, blog posts, white papers, etc.) Live tweet (or post real-time updates) during panels, discussions, and keynote presentations using hashtags to make it easier for your tweets to be followed.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Use images and hashtags to get more attention. Step 3: Brainstorm. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

SnapApp

MARCH 1, 2017

When you work in B2B marketing, either knowingly or not, you join a certain community. B2B marketing is tough, and when you’re in the trenches, it’s good to have some comrades to remind you that we’re all in this together. That white paper we worked on all quarter was published. Do people really use hashtags?

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Research reports and white papers. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Create a company-specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Marketing Institute

DECEMBER 10, 2018

HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says. Add hashtags for discoverability.

Linkedin 105

Linkedin Peer-to-peer Branding Brand Identity 105

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Manufacturing professionals are most likely to consume a White Paper over other content types, like Special Reports.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Digital B2B Marketing

OCTOBER 15, 2013

For most B2B marketers, it isn’t nearly enough. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag!

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Hubspot

AUGUST 11, 2019

Whether you’re a rep looking for fresh lead generation avenues or a marketer trying to help their sales team, I’ve rounded up some strategies for helping you bring in new B2B leads. Sourcing B2B leads requires you to understand a company’s goals as well as the individual’s. How to Generate Leads for B2B Sales. Set up a lead bot.

B2B Sales 68

B2B Sales Lead Ranking Lead Scoring Sales Qualified Leads 68

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Marketing Insider Group

DECEMBER 19, 2014

Micro-content comes in the form of status updates, short videos, photos, and hashtags. Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing. VaynerMedia’s Foray Into Micro-Content. Content Marketing'

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Sharpspring

JULY 21, 2020

According to recent information as reported in this white paper by Rain Group , calling existing clients has a 51% success rate in generating more sales prospects. LinkedIn is a great platform for B2B businesses to practice sales prospecting, and Instagram and Facebook groups can be highly beneficial for B2C companies.

Top of Funnel 68

Top of Funnel Best Practices Digital Marketing Funnels Marketing Automation Services 68

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

OCTOBER 7, 2014

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting. Today, news moves at the click of a button. Original content.

Twitter 48

Twitter B2B Marketing Tips Planning 48

SnapApp

SEPTEMBER 30, 2015

With its fun answers and engaging color scheme, it drew in the attention of B2B prospects. EMC engaged B2B buyers with a personality assessment about technology adoption. When you target B2B buyers, hone in on industry-specific topics that speak to your audience’s pain points and offer real solutions.

Personalization 48

Personalization Examples Content Marketing Planning 48

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Number of Social Media Posts Using Event Hashtag (and Engagement with Those Posts). What Are Virtual Events & Do They Work? .

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Litmus

JULY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. And we’re part of the B2B community since we’re selling to other businesses. Earlier this week, we hosted our third Litmus Live Day for 2020.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

Hinge Marketing

OCTOBER 28, 2015

Also, since hashtags are the keywords of Twitter, select some appropriate ones to use when tweeting to promote your content. An editorial calendar that includes titles, keywords and hashtags might look something like this: How should you use these keywords to get found in the search engines? Getting the Best Results from Keywords.

SEO 48

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 48

DivvyHQ

JULY 16, 2019

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations. Offer white papers and case studies. But just because it’s easy, doesn’t mean it works very well.

Top of Funnel 61

Top of Funnel Paid Content Marketing Websites Digital Marketing Funnels 61

Content Standard

DECEMBER 19, 2015

Instead of asking fans to participate in a campaign by snapping a photo with a specific hashtag, brands could ask users to shoot a live clip. For example, B2B companies announcing a new white paper or report could tease that content with a video intro or short interview from the author or another expert.

Video Marketing 40

Video Marketing User-Generated Content Broadcasting Youtube 40

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

Launch Marketing

AUGUST 30, 2023

Here are the five best ways to market your B2B business using digital marketing. Use Strategic and Creative Social Media Tactics Social media is an essential B2B digital marketing tactic and one of the easiest ways to market your business. These are assets such as eBooks, white papers, guides and webinars. Get creative.

B2B Marketing 125

B2B Marketing Planning Landing Pages Press 125

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. That being said, not all B2B buyers are going to be active on LinkedIn (or Twitter). videos, white papers) to share can help get your content in front of more people.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. For more more on how to improve your demand generation programs, check out this white paper about selecting a demand generation system. 

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

JULY 13, 2017

Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? To effectively speak to a target audience, B2B marketers need to understand where they are and what their interests are. B2B marketers can visit the page of topics and see the trending topic in each category.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag. Anything that you publish is meant to be a conversation starter.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Biznology

DECEMBER 20, 2019

LinkedIn: If you are working for B2B industries and wish to increase networking; Linkedin simply works wonders. Twitter : Use posts and an event hashtag to build excitement before and during your event. Apply relevant hashtags. Hashtags are no longer a buzzing term; they have become more like a norm.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

nDash

AUGUST 20, 2020

Written content is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. White papers. B2B Blog Post Example: Ahrefs. It’s tough to call out just one brand producing great B2B blog posts. B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Hinge Marketing

MAY 20, 2020

Listening to podcasts like B2B Growth , Marketing Companion , and Marketing School even inspired me to launch “ The Visible Expert Podcast ”, but that is a story for another time… Register for our upcoming webinar – Reboot: How to Rebuild Your Business Development Program for a Virtual World. Using hashtags can be tricky.

Linkedin 83

Linkedin Ideal Customer Profiles Webinar Metrics Social Media 83