Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. Ali was able to Get to a Yes or a No Faster , and thinks that all sales reps need to use video prospecting. “We

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

JANUARY 8, 2021

SalesLabs: B2B Sales Training for Modern Sales Teams Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. Topics include outbound demand generation, professional sales and sales management.

Training 65

Training Top of Funnel Resources Work Management 65

Vidyard

FEBRUARY 15, 2022

The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world. Splunk’s quirky, memorable, and downright hilarious Splunk T-Shirt Company videos have gained significant attention from potential customers and prospective employees.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

NOVEMBER 11, 2014

If your video content marketing is intended to drive real business and influence purchasing decisions, each asset should align with your prospects needs and guide them toward an eventual conversion. Here are four videos you can add to your video strategy based on which part of the funnel they address: 1.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

OCTOBER 17, 2018

Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey. The simplest models—and the most similar—first and last touch attribution simplify who gets credit for pulling prospective customers into the marketing funnel.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Vidyard

FEBRUARY 13, 2020

Video helps marketers add personality while educating prospects in more engaging and memorable ways. We find prospects and customers are consistently more likely to engage with video content,” says Katerina Hyzyk, Marketing Programs Manager at Miovision. Jostle: Engaged hyper-personal video to fill the funnel at this scrappy scaleup.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

SEPTEMBER 26, 2014

Start From The Top of the Funnel The first step to fixing the problem here is to connect with the sales and align on the most valuable accounts for your company. Lead Nurturing Once a lead has entered your pipeline, you want to deliver a nurture campaign that resonates with your prospective buyers.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

NOVEMBER 26, 2013

Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. The post 5 Examples of Awesome B2B Video Marketing appeared first on Vidyard.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Have a Group Prospecting Session to Help Break the Ice 5.3 Have a Group Prospecting Session to Help Break the Ice.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Vidyard

MARCH 30, 2022

Dan Swift Dan Swift is the Founder and CEO of Empire Selling , a digital sales training and transformation company that helps B2B companies modernize, grow, and scale their revenue operations. Follow Aaron for expert advice on everything from outbound prospecting to sales productivity to improving your SDR workflow. His mission?

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Vidyard

SEPTEMBER 5, 2018

The Most Effective B2B Video Types for Every Stage of the Funnel You can’t be a one-video wonder in today’s marketing landscape. Discover the 8 key B2B video types and where to use them in your funnel 3. Using Video for Better Demand Generation: Why, What, How?

Video Marketing 75

Video Marketing Paid Search Agency Business Top of Funnel 75

Vidyard

JUNE 15, 2016

At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. In other words, video is here for more than marketing. Sign Up Now!

Video Marketing 50

Video Marketing Peer-to-peer Business Click Rate 50

Vidyard

MAY 18, 2018

MAPs are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. 79% of B2B marketers have not established a lead scoring model.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

NOVEMBER 11, 2016

Lenovo’s marketing efforts had primarily consisted of tactics at the bottom of the funnel. Reltio wanted a new way to build awareness and drive interest it its flagship product with a top-of-funnel awareness campaign. Best Use of Video for Sales Prospecting or ABM. Best Online Video Presence for a B2B Brand.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 29, 2017

webinar where we focused on how to Drive B2B Engagement with Personalized Content. It appears that many marketing teams, focused on delivering personalized experiences, tend to over-index on creating noise rather than essential moments for their prospects. “Nobody reads ads. ” -Howard Gossage. appeared first on Vidyard.

Personalization 63

Personalization Top of Funnel Account Based Marketing Content 63

Vidyard

FEBRUARY 13, 2020

Video helps marketers add personality while educating prospects in more engaging and memorable ways. We find prospects and customers are consistently more likely to engage with video content,” says Katerina Hyzyk, Marketing Programs Manager at Miovision. million in revenue influenced by video within 12 months of implementing Vidyard.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

APRIL 4, 2018

A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and why there’s never been a better time to be in sales. What do the latest trends in B2B marketing and sales tell us about the future of video? Can it be true?

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Vidyard

MARCH 5, 2021

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

AUGUST 2, 2016

Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. It’s an extremely flexible platform.”. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

SEPTEMBER 24, 2014

Marketing automation is a very powerful tool, and once you get the framework built for how you’re going to wield it, you’ll begin collecting valuable data to guide customers down the funnel to purchase. The post 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness appeared first on Vidyard.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. Act-On now uses video extensively throughout their entire marketing and sales funnels.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

DECEMBER 11, 2015

And there’s really no easy way to put it: sales isn’t really using the content that B2B marketers create. Chris McLaren, VP of Marketing at Aimia, explained that his sales team has challenges even finding the right pieces of content and knowing which ones are applicable to their prospects. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

AUGUST 15, 2017

From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates. What You’ll Find in the Chalk Talk Library Chalk Talks offer practical how-to information for the latest B2B video best practices.

Top of Funnel 51

Top of Funnel Video Marketing B2B Thought Leadership Budget Programs 51

Vidyard

DECEMBER 1, 2015

For B2B marketers, especially, we’re both on a long complex journey, but we are not afraid to take bold steps. Above the Funnel. Culture content” videos that are engaging and often humorous are a great way to engage prospects and create awareness of your brand. Middle of the Funnel . Bottom of the Funnel.

Top of Funnel 50

Top of Funnel Buyer's Journey Video Marketing Marketing & Strategy 50

Vidyard

SEPTEMBER 27, 2018

In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. Plus, a whopping 95% of marketers at mid-size companies—including both B2B and B2C organizations—say that their demand creation strategies are successful.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. When the COVID-19 pandemic hit in early 2020, video became essential as a communication tool as businesses went remote and needed efficient ways to connect with prospects, customers, and employees.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Have a Group Prospecting Session to Help Break the Ice 5.3 Challenges of Virtual Sales Onboarding 4.

Top of Funnel 65

Top of Funnel Tips Work Management Cold Calling 65

Vidyard

NOVEMBER 5, 2019

Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. Prospective customers and partners may also want to know about your workplace culture before deciding whether to work with you. That’s where video comes in. What is a Culture Video? Get the Guide.

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

DECEMBER 18, 2014

71% of marketers are increasing investment in content marketing, however 85% of B2B marketers are failing to attribute their content marketing to business results. Top of Funnel: Consumption Metrics that analyze the effectiveness of your top of funnel assets surround prospect’s content consumption.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

APRIL 1, 2014

Why you need a video content journey When comparing vendors, today’s B2B buyers have not only become more independent, but 65% of buyers download 4-7 pieces of content before they’ll shortlist your solution. You need lots of content, and video is an efficient way to meet this expectation.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

JULY 27, 2015

Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Vidyard

JUNE 23, 2016

But there’s only so much attention to go around; whether it’s yours or your prospects’. “We Without it, you can’t explain all the pain points you solve and you certainly can’t move them down the funnel. Or (maybe more relevant to your current situation) capture your prospects’ attention? So what do we do? Last Name*.

Allocation 90

Allocation Click Rate Demand Paid Search Agency 90

Vidyard

MARCH 15, 2021

Although both types can be highly useful for salespeople, one-to-one videos can be created with a free tool like Vidyard’s chrome extension to record and send a completely personal one-to-one video to each prospect to book a meeting , offer a mini demo , explain a contract , or hand an account off to customer service.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MARCH 23, 2021

While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space. B2B brands often have a harder time developing videos for widespread reach, but don’t get discouraged. It’s important to consider where video will fit into your organization’s customer journey and marketing funnel (or flywheel).

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116