The Mx Group

JANUARY 31, 2018

We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. What are some other areas, beyond the examples you gave in the webinar, where you would encourage B2B companies to implement telemarketing?

Telemarketing 48

Telemarketing Demand B2B Account Based Marketing 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Invite People!

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Martin: No.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Only B2B

JANUARY 12, 2018

All marketers agree that B2B Lead Generation is the biggest challenge that they face. 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg. 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg.

Lead Generation 121

Lead Generation Sales Qualified Leads Generation Telemarketing 121

Only B2B

AUGUST 14, 2017

All marketers agree that B2B Lead Generation is the biggest challenge that they face. 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg. 78% of B2B Decision Makers agree to take an appointment or attend an event based on a cold call – DiscoverOrg.

Lead Generation 121

Lead Generation Sales Qualified Leads Generation Telemarketing 121

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Savanta

JULY 14, 2014

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. The B2B Barometer is published by Circle Research , the BMC and the IDM.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Telemarketing, as Xerox shows, is still a.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Launch Marketing

JULY 1, 2020

Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Be sure to follow us on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Launch Marketing

JULY 1, 2020

Consider the following three steps to take before launching a B2B marketing campaign to ensure that you spend your time and budget wisely, creating strong, meaningful campaigns that reach the right audience. Be sure to follow us on Twitter or like us on Facebook to keep up with the latest B2B marketing tips and trends.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Digital B2B Marketing

JUNE 4, 2013

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Excelsior Research

MAY 24, 2021

What is B2B lead generation, and how to get started? B2B is a technique implemented by every organization to help them procure leads. It helps you find potential clients with the help of various B2B strategies, inbound B2B, outbound B2B, and different B2B tools. The contributors to leads in B2Bs.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Excelsior Research

MAY 24, 2021

What is B2B lead generation, and how to get started? B2B is a technique implemented by every organization to help them procure leads. It helps you find potential clients with the help of various B2B strategies, inbound B2B, outbound B2B, and different B2B tools. The contributors to leads in B2Bs.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. Buying a B2B List. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

The Mx Group

AUGUST 16, 2017

News & Events. B2B Marketing Strategy. B2B Telemarketing. Your Top Ten Questions About B2B Buyer Personas. If you’re ready to start a persona project with a team of B2B marketing experts, get in touch and let’s get to work. It’s a great way to keep up with the latest in B2B marketing. Contact Us.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

DiscoverOrg

FEBRUARY 19, 2016

Last summer, we conducted a survey of B2B marketing professionals to glean exactly that – the value that those individuals are seeing from their outbound efforts. Almost all of the marketers surveyed found events to be effective means for generating leads. Lead Generation & the Importance of Good Contact Data.

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Maybe this is an expansion we will see next year (or one that will be explained later in the event).

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

NuSpark Consulting

JUNE 10, 2015

In a B2B world, telemarketing is a solid means of developing leads. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. Whatever, you are planning to do make sure that you are not reading from a telemarketing script.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Marketing Insider Group

JUNE 22, 2020

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Q: We have seen Televerde at many high-profile events, including the SiriusDecisions Summit and TED Talks. Without that piece it is just numbers and systems.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

Only B2B

APRIL 13, 2022

What could be more annoying than a telemarketing call during dinner? 82% of B2B decision-makers think sales reps are unprepared. If this is a B2B situation, do some research on the firm you’re calling. 36% of B2B executives believe that salespeople understand their business problems and offer clear solutions for them.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Excelsior Research

MAY 31, 2021

Strategies of Content Syndication According to a 2017 survey by Salesbox, 65% of B2B marketers use content syndication as a core lead generation tactic. b)Co-host webinars on relevant point’s customer has c) Host events for fellow prospects and leads. Lead generation: This B2B technique is a tool used by all businesses.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. The average attendance ratio for B2B Webinars tends to hover around 50 percent – i.e. half the people who register will actually show up. Add to Calendar.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

LEADership

DECEMBER 5, 2013

What’s the number one challenge you face in your B2B marketing strategies? According to an infographic by Placester , generating leads is the highest obstacle B2B marketers come across which should be no surprise to us. Exclusive events. Telemarketing. webinars) are effective for 27% of B2B marketers.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies. Valasys Media is a pioneer name amongst the B2B service providers across the globe.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100