But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Well Facebook Ads are already wired into the Facebook platform using the same type of tracking on the same types of ad spends across the Facebook platform giving you a picture of what a prospect is reacting to. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. MORE >>

Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. recent study has already shown that many large brands don’t get that much fan engagement on Facebook, so this can be even more challenging for many B2B companies. None of your Facebook fans care about that kind of content. MORE >>

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page. million likes*. MORE >>

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts. In their research, Ignite documents the growth rates, demographics and top countries of 59 social media networks. Let me know if you think I should have included a different network (Reddit?) Watch this network…Very closely. Maybe. MORE >>

When businesses are thinking of to get into Twitter, and set up a Facebook business page they often are afraid what people can say about them. You should be thankful for everybody who is complaining on Twitter and Facebook. This can be done trough a corporate network of blogs where anybody can write about any topic he or she interested in, independent from the company topics. You can also motivate the whole staff to Tweet and to get the word out about the company, news, events other interesting topics. But the opposite is the fact! The same way IBM already does. MORE >>