B2B Marketing Exchange
JANUARY 24, 2024
The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies and accelerate confidently for the rest of 2024.
ViewPoint
MAY 9, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones.
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ViewPoint
FEBRUARY 11, 2014
A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. How valuable are trade shows?
KoMarketing Associates
JANUARY 25, 2013
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation.
DemandBase
APRIL 12, 2020
Especially for B2B marketers who face long sales cycles involving dozens, if not hundreds, of touchpoints, how in the world are we to gauge which particular touchpoint landed the deal? But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few.
Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.
B2B Marketing Traction
JUNE 4, 2015
According to eMarketer , adults spend (on average) five and a half hours on video content every day. But what about video for your business-to-business (B2B) products or services? Here are 30 creative ideas for your B2B video marketing. A video of your exhibit at a trade show. Get going on your video production.
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